iCurrent Launches Mobile Version of Free, Personalized News Service

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Service Allows Anyone with a Web-Enabled Phone or PDA to Easily Discover and Browse Online News and Information While on the Go.

According to a recent study by the Pew Research Institute, 33% of American cell phone owners get news via cell phone. To make it as easy as possible for these consumers to receive the news they want from wherever they are, iCurrent, Inc. today announced a mobile version of its free, personalized news aggregation service. iCurrent simplifies the way users stay informed across their interests by providing a single, trusted service for consuming news and information from more than 30,000 reputable sources. iCurrent mobile makes it easy for ‘on the go’ users to quickly scan the latest content, filtered by their individual interests, during short periods of empty time – for example: while in a taxi, waiting in line at the grocery store, at the airport or attending a business conference.

“Given the pace at which most people go about their daily lives, the ability to get news on a mobile device makes perfect sense,” said Ramana Rao, co-founder and CEO of iCurrent. “So, if they are at a business meeting and want to immediately find out about or start to track a new topic that was broached, the process is seamless. We’ve done a great deal of work to ensure all of our users can quickly find and follow the news they want— no matter where they are.”

The iCurrent personalized news service works on any web-enabled mobile device, including Apple’s iPhone or iPad, a Blackberry or an Android phone. It makes it easy for users to scan what is most important for them at that moment. Just as on the iCurrent web service, mobile users can quickly discover the news they care about, add or remove topics of interest to further personalize their online news experience, and share news with others using email, Twitter or Facebook.

To access iCurrent from any web-enabled mobile phone, simply go to http://www.icurrent.com and login with the same information established through the online iCurrent account. The mobile experience is customized for web-enabled phones and PDAs. Users can control which channels are received on their phones dynamically, and can synchronize with the desktop, for example, ‘starring’ items on the desktop to read on the go, or vice-versa. A 49-second video tour of the iCurrent mobile service is available at http://www.icurrent.com/video/mobile-news.

About iCurrent
iCurrent is a free, personalized news aggregation service that simplifies the way users stay current across their interests. Think of it as a personalized newspaper on the Web aggregated from thousands of quality newspapers, magazines, Web sites and blogs around the world. iCurrent aspires to be the best online service for discovering and consuming content relevant to each individual user’s interests, and sharing those interests with friends and family. Built by a dedicated team with 100 years of combined experience in search, text analytics, news delivery and user experience, iCurrent has been in development since 2007. The company is funded by Crosslink Capital. For more information please visit http://www.icurrent.com.

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Andrea Cousens
Cousens Communications
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