mediaIDEAS Forecasts – US E-reader Content Market Set to Reach $33 Billion in 2020

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mediaIDEAS (http://www.mediaideas.net), a global research and advisory firm, has published the findings of its research into the growth and value of the US market for paid content on an e-paper e-reader. According to the report, at the end of 2014, the US user base of e-readers will have grown aggressively to nearly 45 million, and the market for all categories of content sold for these devices will have increased to approximately $10.86 billion. And, by 2020, this e-reader content market will have risen to more than $33 billion.

mediaIEAS forecasted yearly growth of US e-reader content sales (in millions of $)

At the end of 2014, the US market for all categories of content sold for these devices will have increased to approximately $10.86 billion.

mediaIDEAS (http://www.mediaideas.net), a global research and advisory firm, has published the findings of its research into the growth and value of the US market for paid content on an e-paper e-reader.

“Over the next 10 years, the market for all types of published content that is designed to be read on an e-paper e-reader will grow substantially” said mediaIDEAS Senior Analyst Nick Hampshire. “As e-reader technology develops, this content market will move from one currently centered around books to one that encompasses all types of published content.”

mediaIDEAS' report shows the value of the US market in 2010 for paid e-reader content to be approximately $460.6 million. This content will consist primarily of e-books and be sold to a user base of more than 8 million. From 2011 onwards, their research shows that the availability of large format, high quality color, e-paper e-readers will promote the sale of magazine and newspaper content, as well as other types of paid content and e-books. According to the report, at the end of 2014, the US user base of e-readers will have grown aggressively to nearly 45 million, and the market for all categories of content sold for these devices will have increased to approximately $10.86 billion. And, by 2020, this e-reader content market will have risen to more than $33 billion.

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mediaIDEAS is the leading provider of actionable strategic research and guidance to the publishing industry.

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For further details and inquiries or to sample some of the mediaIDEAS research, please visit http://www.mediaideas.net or contact Adam Rosenberg (+1 (347) 404 5544 in the United States or +44 (0) 20 8144 1804 in Europe).

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Adam Rosenberg
mediaIDEAS
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