We spotted an opportunity in the mobile space to leverage actual handset devices as branding vehicles.
New York (PRWEB) May 6, 2010
The iCase Place announces it’s launch as the premier provider of high quality, mobile phone and PDA cases, for iPhone™ iPod™ Touch and Blackberry™, that offer an extension of one’s personality; a way to display affinities, pop-culture moments and allegiances with style.
ICP’s icases are a meeting of pop-culture, style and quality that provides consumers with a fun, functional and relevant product.
Among The iCase Place’s early partnerships are collaborations with music merchandising powerhouses, Bravado and Livenation. As a result of these partnerships, The iCase Place both designed and produced collections of branded Lady Gaga, Rihanna, Nickelback, & Jay-Z iCases respectively, in support of the global superstar’s tours.
iCP’s product offerings are branded hard shell cases available in sleek recyclable, hard polycarbonate and simulated leather, with plans to debut a range of additional one-of-a-kind accessories in the coming months (think iPad).
“We spotted an opportunity in the mobile space to leverage actual handset devices as branding vehicles. In having the unique capability to create custom designs, we are able to offer our partners a product that will deliver both brand awareness and increased revenue opportunities,” says company co-founder, Topeka K. Sam.
Research from market intelligence firm ABI indicates consistent, increased growth for mobile phone accessories over the next five years with over $80 billion in expected revenues in 2012 alone. Combine that with consumers’ growing desire to stand out in a crowd by personalizing their electronic devices and you’ve got a perfect storm in the making.
With a team that boasts over 40 years combined experience in Fortune 1000 branding, The iCase Place is able to provide its’ partners with true, turn-key solutions to their marketing objectives. “We handle everything from the initial concept to product fulfillment. As experienced marketers ourselves, we have a unique appreciation for creating products/messages that are both compelling and trend-sensitive,” explains Sam.
In addition to its’ partner products, The iCase Place also offers multiple series of limited edition cases known as Proclamation Cases® directly to consumers through its website, http://www.theicaseplace.com. Proclamation iCases offer an extension of one’s personality; a way to display affinities, pop-culture moments and allegiances with style. Current offerings include the exclusively licensed Greek Collegiate Collection featuring official logos from the National Pan Hellenic’s ‘Divine Nine,’ a Sports Collection including limited edition championship boxer cases from The Fight Museum in Las Vegas, a Religious Collection with Gospel powerhouse, Mary, Mary and a Who Luvs Ya Collection featuring partnerships with Motivational (and Twitter) heavyweights Ralph Marston and Mastin Kipp/The DailyLove.
iCases cost range from $25 to $35, a small price to pay for proclaiming to the world that you represent your favorite celebrity, motivational quote, organization, or sports figure.
About the iCase Place: The iCase Place is the newest and most innovative entrant into the premium mobile phone case category. We are a producer and manufacturer of exclusive mobile phone cases customized with one-of-kind designs – celebrities, brand messages and logos. iCP products bring a unique flare to the phone case market by infusing pop-culture, intellectual and conceptual stimulation into each Collection. Charity lies at the core of iCase’s business philosophy; a portion of all proceeds generated from the monthly net sales of each of iCase’s proprietary Collections are donated to charity. –Who Is Your Phone Wearing?
Akinah Rahmaan, The iCase Place, LLC +1-212-658-9399, kina(at)theicaseplace(dot)com