Massachusetts & Connecticut's Encharter Insurance is Rough Notes e-Marketing Agency of the Month

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Encharter Insurance, a local independent insurance agency in MA and CT, is featured in the May 2010 issue of Rough Notes magazine as the e-marketing agency of the month.

Encharter Insurance, a local independent insurance agency in MA and CT, is featured in the May 2010 issue of Rough Notes magazine as the e-marketing agency of the month.

Encharter is being recognized for their digital marketing efforts through their partnership with Astonish Results, digital marketing company for the insurance industry. Of using technology to market in the insurance world, Encharter Insurance CEO Kenneth Petersen says, "It was eye opening to see how far other businesses have gotten with [digital marketing]; it's something you can't afford to ignore."

Encharter Insurance has offices in Amherst, Lexington, and Reading, Massachusetts and one in Watertown, Connecticut, all of which are using digital marketing strategies involving blogging, Twitter, Facebook, and more.

"Most of these tools are very low-cost ways of branding yourself, getting your name out, and driving new business," says Petersen of blogging and social media networking.

Encharter Insurance's Partners program is also another way the company is capitalizing on their digital marketing strategy. Encharter works with local businesses in MA and CT through their website to create an unstoppable marketing force for both the agency and the local businesses.

"We go out and talk to businesses about the value of working together, but we also talk about helping them grow by advertising on our Web site, and it's free," says Petersen.

Encharter's e-marketing efforts are paying off. Traffic to their website is up and the agency has experienced a 35% increase in the number of deals they close each month. These efforts have contributed to Encharter Insurance's success and title of Rough Notes e-Marketing Agency of May 2010.

To learn more about Encharter Insurance, please call 888.865.1244 or visit their website, http://www.Encharter.com. To view the Rough Notes article on Encharter, "New England Agency Ties Marketing to Mission--Electronically," please visit http://www.RoughNotes.com.

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Eddy DeMelo
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