One of the greatest difficulties presenters face is the challenge of attracting the audience’s attention, and keeping them focused on the message.
(PRWEB) May 6, 2010
m62 visualcommunications, the global leader in presentation effectiveness, is today urging presenters to be careful to ensure that they are not distracting their audience when delivering a PowerPoint presentation.
The foremost focus of any presentation should be to ensure that all content is strictly relevant. Content that is not absolutely necessary to the message of the presentation should not be included, as it could distract the audience and cause them to lose their focus on the integral part of the message.
A frequent mistake often seen in PowerPoint design is the misuse of animation. Animation should be used carefully to draw the audience’s attention to the relevant point on a slide. An example of this technique would be to animate a graph so that it builds point by point, not overloading the audience with too much data.
Presenters who err with animation are those who overuse animation, until there is too much happening on the PowerPoint slide, and the audience become distracted and irritated as their attention is drawn to annoying spirals of movement.
Effective PowerPoint design should not draw attention to itself, and leave the audience walking away talking about how amazing the design was. A successful presentation is one which the audience leave discussing the message and argument, and presentation design should enable this, rather than distracting from the content.
Nicholas Oulton, Founder of m62 said: “One of the greatest difficulties presenters face is the challenge of attracting the audience’s attention, and keeping them focused on the message. At m62, all of our slides are designed to ensure that audiences are fully engaged with the point at hand, and will experience maximum recall later. By using psychological techniques and ensuring that our slides are audience-focused, we help presenters obtain the audience’s attention, and keep it.”
m62 has delivered almost 10,000 presentations for a variety of blue chip brands including Microsoft, BP, and Sony. m62 operates from offices in the UK, US and Singapore, and offers a range of services from free PowerPoint templates to presentation skills training for effective business and sales presentations.
For more information on m62 visualcommunications, call 0151 259 6262 or visit m62.net.
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