Big Ass Fans® Launches Isis®, an Energy-Efficient Ceiling Fan for the Luxury Residential Market

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Big Ass Fans® introduces Isis®, a silent, sleek, energy-efficient ceiling fan for the upscale residential market. The fan will debut at the Imagine Your World with Isis launch event on May 14, prior to the 2010 International Contemporary Furniture Fair in New York City. One eight-foot Isis fan circulates air equivalent to nine standard ceiling fans, while using only one third of the energy.

Isis from Big Ass Fans in the standard aluminum finish

Big Ass Fans®, the leading designer and manufacturer of large-diameter, low-speed ceiling and vertical fans, announces the debut of Isis®, an energy-efficient, ceiling fan for large, upscale residential spaces. This industrial-chic fan will be unveiled at the Imagine Your World with Isis cocktail party prior to the 2010 International Contemporary Furniture Fair (ICFF) on Friday, May 14 from 4:00 p.m. to 7:00 p.m. at the Chelsea Art Museum in New York City. Media and customers are invited to celebrate the launch and view two installed Isis fans the company has donated to the museum.

“Our company is dedicated to providing customers with products based on quality and durability and Isis is no exception,” said Carey Smith, president and CEO, Big Ass Fans. “With Isis, our customers will get the most effective fan available for use in high-ceiling residential spaces. Customers have the option to fully-customize the fan to complement any type of home decor, from contemporary to rustic.”

Unlike ordinary fans, Isis is precision-built using industrial-grade components. It is the world’s only fan engineered to dramatically improve circulation in spaces such as foyers, lofts, patios and great rooms. Isis was first introduced to the commercial and hospitality market, but is new to the residential market. The fan is available in three diameters – eight, nine and 10 feet. Isis comes in a standard aluminum finish, but is also available in chestnut, black, and white, or can be color-customized to match any interior décor.

Isis Technology

Isis uses a combination of size, shape, and speed to improve airflow in large spaces. The powerful, yet gentle circulation is due to the fan’s long, narrow airfoils made of aircraft-grade aluminum. Isis can cool an area of 1,600 square feet. In addition to keeping a room cool, its unique technology allows the fan to mix the warm air trapped at the ceiling in the winter, without the need to reverse the fan. Weighing less than 100 pounds, Isis can be installed in spaces with ceilings as low as 12 feet.

Energy Efficiency

Isis provides a sustainable and cost-effective method of controlling energy cost through improved circulation. On average, Isis revolves at one fifth the speed of a standard ceiling fan. One eight-foot Isis fan circulates air equivalent to nine standard ceiling fans while using only one third of the energy of one standard ceiling fan.

“The patented airfoil and winglet designs exclusive to Isis are what makes it unique. The airfoils optimize airflow to decrease drag and improve downward air velocity, and the upturned winglets improve airfoil efficiency, reduce turbulence, and stabilize airflow, thus increasing the overall efficiency of the fan,” said Rick Oleson, Research and Development Manager, Big Ass Fans. “Like all the fans we manufacture, each component of Isis has endured hundreds of hours of testing and analysis to ensure quality and safety.”

A hybrid of advanced engineering and industrial performance, Isis carries a limited lifetime warranty.

Launch Event

The Imagine Your World with Isis launch event is a VIP industry event. The cocktail party will be held on Friday, May 14 from 4:00 p.m. to 7:00 p.m. at the Chelsea Art Museum. To RSVP, please contact GraceMarie Thomas or Jacqueline Franzese at Gibbs & Soell PR at 347-208-9199 or

To learn more about Isis from Big Ass Fans visit, or call 877-BIG FANS.

About Big Ass Fans
Big Ass Fans is the leading manufacturer of huge ceiling fans for large industrial, agricultural and commercial settings. Big Ass Fans range in size from 6 feet to 24 feet in diameter, using low horsepower motors to generate energy-efficient air movement for large spaces. Big Ass Fans can be used year round to provide occupant comfort and energy savings. There are over 40,000 Big Ass Fans installed worldwide in applications such as manufacturing plants, distribution centers, horse arenas, dairy barns, stadiums, art galleries, restaurants, health clubs, zoos and homes! Product solutions include Pivot™, Powerfoil®X™, Powerfoil®X Plus™, AirGo™, and the new Element® and Isis® designed for commercial spaces. For more information about Big Ass Fans, please visit the Web site at

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