Nationwide Search for the Top Fashion Trendsetters!

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Shopping Center Developer launches on-line fashion contest, Project: Style

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Our shoppers have their own unique sense of style that they can use to gain exposure on a much larger scale through a program like Project: Style

Forest City Commercial Management in partnership with social shopping network, Shoptopia, today announced the launch of Project: Style, the ultimate fashion competition for guys and girls ages 13 and up. From now through September 2010, many Forest City shopping centers nationwide will select two (2) fashion trendsetters, each round, during a five-round contest to put their sense of style and fashion to the test by creating the ultimate outfit.

“Our shoppers have their own unique sense of style that they can use to gain exposure on a much larger scale through a program like Project: Style,” said Jane Lisy, vice president marketing, Forest City Commercial Management. “We are hoping to discover and nurture potential stylists and designers in the communities around our centers, while promoting the great fashion our retailers have in our centers.”

Selected semi-finalists will be given a $150 Mall gift card and the challenge to create the most stylish outfit that represents their personal sense of style and creativity. All purchases must come from their respective shopping center’s retailers, and semi-finalists may tie in one item from their personal closet. A brief video and pictures of their creation will be posted on the social shopping site, Shoptopia, and members of Shoptopia will be eligible to vote for their favorite trendsetter during the live voting segment of the on-line competition.

Interested applicants may visit their center’s Web site and click on the Project: Style link. Entering is easy and free: join Shoptopia, fill out the application and upload a photo that shows off their style. Two semi-finalists will be selected for every round.

The winner with the most votes from each round will move on to the Project: Style Live Style-Off event at the shopping center in October, 2010. One winner from each center will be named the Top Trendsetter and receive a $1000 Grand Prize!

Participating shopping centers include:
Victoria Gardens – victoria.shoptopia.com, Ranch Cucamonga, CA
South Bay Galleria – southbay.shoptopia.com, Redondo Beach, CA
Southlands – southlands.shoptopia.com, Aurora, Co
Antelope Valley Mall – antelope.shoptopia.com, Palmdale, CA
Boulevard Mall – boulevard.shoptopia.com, Amherst, NY
The Promenade Bolingbrook – promenade.shoptopia.com, Bolingbrook, IL
The Mall at Robinson – robinson.shoptopia.com, Pittsburgh, PA
Charleston Town Center – charleston.shoptopia.com, Charleston, WV
Promenade Temecula – temecula.shoptopia.com, Temecula, CA
Galleria at Sunset – galleriaatsunset.shoptopia.com, Henderson, NV
Short Pump Town Center – shortpump.shoptopia.com, Richmond VA (launches June 1, 2010)
The Shops at Wiregrass – wiregrass.shoptopia.com, Wesley Chapel, FL.

About Forest City
Forest City Enterprises, Inc. is an $11.9 billion NYSE-listed national real estate company. The Company is principally engaged in the ownership, development, management and acquisition of commercial and residential real estate and land throughout the United States. For more information, visit http://www.forestcity.net.

About Shoptopia and Mallfinder Network
Shoptopia is an online shopping experience where members can share their love for their favorite brands, discover new products, seek shopping advice from a community of friends, family and peers, and receive exclusive benefits from local shopping centers. Shoptopia is the creation of Mallfinder Network, the leading developer and provider of integrated marketing services for the shopping center industry. Mallfinder represents over 260 shopping centers nationwide, connecting millions of shoppers with brands, retailers and sponsors. Privately held and based in Denver, Mallfinder has serviced leading companies in the retail industry with interactive marketing services since 1997. For more information on Mallfinder Network, please visit http://www.mallfinder.com. Experience Shoptopia at http://www.shoptopia.com.

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