Modern Art Creates a Buying Frenzy...at a Luggage Store?

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Mori Luggage & Gifts reports on the tremendous success of the Britto Collection from Heys USA, and how the eye-catching, colorful images of acclaimed artist, Romero Britto, is transforming the way customers look at their luggage.

The reaction to the Britto collection from our customers has been remarkable,” says John Mori, president of Mori Luggage & Gifts.

The “art of travel” has a new meaning at Mori Luggage & Gifts. Heys USA, the leader in innovative, hard-side, fashion luggage has taken the travel goods industry by storm with the Britto Collection, featuring artwork by celebrated artist, Romero Britto.

The images of Romero Britto on Heys USA’s 4-piece, lightweight luggage include a 22”, a 26” and a 30” hard-side upright, as well as a beauty case; ideal for business or leisure travel. Britto’s artwork has been incorporated onto the luggage using an exclusive manufacturing process. Each piece is extremely durable, flexible and absorbs impact. The upright suitcases feature four-wheel, 360 degree spinner systems that create a smooth glide across any surface, as well as “smart wheels” which are larger in the rear for greater control. The prices for Britto luggage range from $200-$300 per piece.

“The reaction to the Britto collection from our customers has been remarkable,” says John Mori, president of Mori Luggage & Gifts. ”They see it in our windows displays, walk in the store and say they MUST have that bag because they are captivated by the look.”

Since its launch in October 2009, Mori has sold nearly 400 pieces of Britto. Mori Luggage & Gifts was also recognized as the “Heys USA Specialty Retailer of the Year” at the 2010 Travel Goods Show in March.

About Romero Britto:
As the youngest and most successful Pop Artist of this generation, Romero Britto creates contemporary masterpieces that evoke a spirit of hope and convey a sense of warmth. Embraced by the international community, Britto’s paintings and sculptures are currently featured on five continents in more than 100 galleries worldwide. A native of Brazil, Britto has created artistic projects for such well-known brands as Disney, Absolut, Movado, Evian and Audi, among others. His diverse appeal has found him as a panelist at the World Economic Forum and creator of the Cirque du Soleil pre-show at the NFL Superbowl XLI, as well as numerous other global entities. Never forgetting his humble beginnings, in 2007 he created the Britto Foundation in an effort to allow him to lend his time, resources and talent to children and organizations all over the world, while continuing to spread joy and happiness through his work. For more information about Romero Britto visit http://www.britto.com.

About Mori Luggage & Gifts:
Based in Atlanta, Mori Luggage & Gifts is a family-owned luggage and gifts specialty retailer. Betty and Jean Mori founded the company in 1971 and serve as vice president and CEO respectively. Their son, John Mori, serves as president. Mori currently operates 26 stores throughout Georgia, Alabama, Tennessee, South Carolina and Florida. For information about Mori Luggage & Gifts, visit http://www.moriluggage.com or call (800) 678-MORI.

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GWIN HAMMOND
Mori Luggage & Gifts
800-678-6674 ext. 3022
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