ACOM Redefines Marketing Support for Channel Resellers

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Value-Added Resellers (VARs) have repeatedly indicated their greatest challenge is creating effective sales and marketing programs. Given the fact that their business is based on technical prowess not an advanced marketing skill set, this need is hardly surprising. To help VARs with this unmet need, ACOM announced today the immediate availability of a market-tested Marketing-in-a-Box Program for VARs.

ACOM Solutions, Inc.

“We spent nearly 6 months researching, developing, and testing every step of this unique multi-touch turn-key Marketing Program for Sage VARs, and the result is a direct reflection of our commitment to their success.” - Joe Torano, Channel Division VP

Value-Added Resellers (VARs) have repeatedly indicated their greatest challenge is creating effective sales and marketing programs. Given the fact that their business is based on technical prowess not an advanced marketing skill set, this need is hardly surprising. To help VARs with this unmet need, ACOM announced today the immediate availability of a market-tested Marketing-in-a-Box Program for VARs. This program enables participating VARs to immediately start generating leads and selling ACOM’s Sage-integrated document and payment process-automation solutions.

Valerie Kleinbach, Channel Division Marketing Manager for ACOM says “It’s no secret that the number one thing VARs want from their vendor partners is leads, what’s surprising is how rarely this need is addressed. We saw a great opportunity to stand out in the marketplace by redefining the level of marketing assistance channel partners can expect from their vendor partners.”

The Marketing-in-a-Box Program contains 32 weeks worth of meticulously choreographed, customizable email marketing and direct mailings, web-based presentations (webinars), and solution papers, from which VARs can pick and choose. VARs can easily tailor the pieces for their specific prospect base, adding their logos, contact information, and branding.

And the integration of ready-to-customize marketing materials with a third party email and direct mail service bureau makes an entire campaign easy and affordable to execute.

“Whether our VARs want to run a fully integrated 32-week program, or select pieces from the program a la carte, each piece within the entire Marketing Library can easily be put to use in just a few clicks,” said Kleinbach.

ACOM rolled out this new program in March, and their VARs are very excited about the results. Feedback from VAR partners has included:

  • “It’s like having my own extended Marketing Department,” said David R. Backstrom, VP Sales & Marketing at ACS.
  • “These are some of the best campaigns I’ve ever seen, they’re extremely easy to send, and we’re thrilled with the double-digit response rates,” said Hellene Thurston, Director of Channels at SWK Technologies, Inc.
  • “ACOM has done all the heavy-lifting in preparing and executing a Complete Lead Generation Program. For us, the results were immediate and profitable,” said Carla Brown, Vice President at ISM.

About ACOM Solutions, Inc.
For over 27 years, ACOM has automated the document and payment processes for more than 4,000 organizations. ACOM’s solutions quickly bolt-on to an organization’s existing accounting/ERP system to extend that system’s capabilities and dramatically improve that organization’s efficiency by automating their manual, paper-based processes. By incorporating ACOM’s solutions into their product offerings, Value-Added Resellers (VARs) can easily bring this valuable set of additional cost-saving ERP enhancements to their clients. For more information, call 800-699-5758 ext. 4150, email partnerinfo@acom.com, or visit http://www.acom.com/channelsprw

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Anna Lour
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