Social Media Measurement: Spring Creek Group Principal to Speak at eMetrics Summit

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Xavier Jimenez to join keynote panel at leading Web analytics and online marketing optimization conference to be held May 3 – 7, 2010 in San Jose, California

Fast-growing social media marketing firm, Spring Creek Group, today announced that principal and analytics practice group leader, Xavier Jimenez, will present at the eMetrics Marketing Optimization Summit to be held May 3-7, 2010 at the Fairmont in San Jose, California.

Jimenez will join the Social Media Metrics panel alongside Guy Fish, assistant interactive brand manager of Nestlé Purina PetCare, and Daniel Lu, marketing maven at Slideshare, to be held on Thursday May 6th from 9:00-9:50 am. The group will share insights and discuss best practices for effective social media measurement.

Founded in 2006, Spring Creek Group has helped brands like Microsoft,, and Bumbershoot: Seattle’s Music and Arts Festival connect with target audiences via innovative social media marketing programs that engage consumers through online communities, blogs, and social networks.

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About Spring Creek Group
About eMetrics

About Spring Creek Group:
Spring Creek Group is an innovative online marketing agency located in Seattle, Washington, that helps companies of all sizes increase brand awareness, improve customer engagement, and drive site traffic through social media-based online marketing. Spring Creek Group's key marketing services practice areas are: online brand analytics and monitoring, social media program and channel strategy and community management and interactive campaigns.

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Kari Moe Straley
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