American Personal Security Alliance Announces New Identity Theft Protection Product

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Dallas Firm introduces ID Theft Protection from the world's leading risk consulting company to coincide with Worldwide Cybersecurity Summit

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We applaud the efforts of the East-West Cyber-security Summit. Because of aggressive multi-national efforts such as this, we are able to gain ground against cyber-criminals and this will result in a safer and more secure cyber marketplace.

To coincide with the Worldwide Cybersecurity Summit in Dallas, American Personal Security Alliance (APSA) announces the release of a new identity theft protection product. According to ASPA President Jeff Steele, the new product line is being marketed under the name ID247 and features an element of product options and ID theft restoration unmatched in the industry.

Steele commented, "We applaud the efforts of the East-West Cyber-security Summit. Because of aggressive multi-national efforts such as this, we are able to gain ground against cyber-criminals and this will result in a safer and more secure cyber marketplace." Besides security of big world-wide companies and countries, cyber-crimes often involve a breach of consumer's personal identity. Steele advocates not only better education to protect individuals but better services to lessen the consequences when someone becomes a victim. According to Steele, "ID247 is the next generation of identity theft protection and restoration." To date, most companies have only offered monitoring and some "assistance" or "advice" to victims. Consumers who thought they bought the services of a licensed fraud expert who would do the complicated and time consuming work of restoring their identity if they become a victim have a rude awakening when all they get are instructions or basically "self service". In contrast, Steele describes ID247 as "full service", with services provided by Kroll Inc, the world's leading risk consulting company, for more than 35 years. Only Kroll provides Licensed Investigators with thousands of hours of experience needed to actually do the work to assure full identity restoration to pre-theft status.

The American Personal Security Alliance is a division of APSA International, LLC located in Dallas, Texas. APSA markets a variety of personal security consumer products and services to a network of merchants and associations. APSA also markets and administers identity theft services to businesses as an employee benefit. Kroll Fraud Solutions currently serves millions of individual consumers in the areas of data breach and identity theft discovery, investigation and restoration. Kroll investigators and industry experts are in a unique position to provide commentary and insight on the latest issues and trends taking shape in the area of data security - a topic of increasing importance to the general public and business audiences alike. For more information on ID247 visit http://www.id247.com, and for more information on APSA visit http://www.apsaintl.com.

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