How Word of Mouth Works Online: Meteor Solutions Unveils Online Influencer Map

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Fast-growing startup launches new real-time visualization platform that tracks the sharing of content across the Web

Today, Meteor Solutions, provider of the leading earned media measurement and activation platform for advertisers and publishers, announced the release of the Meteor Online Influencer Map, which displays in real-time how specific users spread content across the Web.

News Facts:

  •     The Online Influencer Map is the first application available to help marketers track, with precision, how content about their brand is shared online.
  •     Analysis from Meteor’s Online Influencer Map reveals that, on average, just 1% of social media users generate 20%-50% of a brand's total site traffic – by sharing links with others – and drive an even higher share of sales conversion.
  •     With the Meteor Online Influencer Map, a marketer can find out, for example, that just a handful of Facebook fans were responsible for driving the majority of its site traffic for an entire month, or that one tweet from an “uber-influencer” generated three blog posts and two forum listings that resulted in 20 completed sales. Insights like these enable marketers to better engage influencers and manage their social and paid media advertising programs.
  •     Meteor’s technology tracks the trail of this user’s influence across the Web using no personally identifiable information.

Quote:

"Our research shows that a small number of influencers are responsible for sharing a significant amount of content about a brand online,” said Ben Straley, CEO of Meteor Solutions. “The Meteor Online Influencer Map allows marketers to watch in real-time as their content is found and shared by engaged users. Armed with this real-time information, media and marketing teams can target advertising to the most active sites and communities and improve their marketing content.”

Resources:

About Meteor Solutions
About the 1% rule
Free demo account of Meteor Solutions

About Meteor Solutions:

Meteor Solutions offers the only earned media measurement and activation platform for advertisers and agencies. Meteor's hosted social media analytics software enables marketers to measure, manage, and monetize earned media – the word-of-mouth conversations, blog posts, tweets, viral videos, and other unpaid content a brand creates or encourages – with the same precision as traditional paid media programs like search and display ads. With Meteor, marketers can easily determine the real impact of social media marketing programs on traffic and conversion; measure the impact of paid media programs on social content sharing; find and engage key influencers; and better optimize both traditional and social marketing programs based on these findings. Meteor customers include brands such as Alaska Airlines and Microsoft as well as agencies like Ayzenberg Group, Hill Holliday, MediaEdge and Creature. Meteor Solutions is a privately held company based in Seattle, Washington.

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Kristi Essick
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