East Coast Brewing Company Owners Ride for a Cause Close to their Hearts

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Brian Ciriaco and John Merklin Sponsor and Ride “Coast the Coast”

As a new company, but not as a new team, Brian Ciriaco and John Merklin, the owners of the New Jersey Shore craft beer Beach Haus, will ride in the “Coast the Coast” Bike MS Ride on Saturday, May 22nd, 2010.

East Coast Brewing Co., the parent company of Beach Haus beer, is also a Bronze Sponsor of the event.
This year the event, run by the National Multiple Sclerosis Society, New Jersey Metro Chapter, will offer five different length rides. Over the course of two days, riders can partake in a 170-mile ride down the flat terrain of the Jersey Shore, starting at the top – Monmouth University - and ending at the bottom – Historic Cape May.

Over two days, May 22nd and May 23rd, casual riders and serious cyclists alike, can enjoy and challenge themselves with friends, family and comrades while taking pleasure in miles of seaside communities, historic sites, and the Pinelands.

Brian and John have signed up to trek the 25-mile ride through beachfront towns including Deal and Belmar, and are encouraging others to ride with them to aid in the support and cure for individuals with MS.

“We’re really glad to officially participate in this event as a sponsor,” said Brian Ciriaco, co-owner of East Coast Brewing Co. “We’ve done this ride in the past as individuals and we are proud to be supporting an organization that does such good work in improving the lives of people with MS.”

Both Brian and John have been riding for MS for years. This is a cause that is close to them, as John has a cousin with MS.

“The number of people with Multiple Sclerosis increases every hour of every day,” said John Merkin, co- owner of East Coast Brewing Co. “We've formed a team for the MS Bike Tour because we know that riding up to 150 miles is nowhere near as difficult as confronting a lifetime with multiple sclerosis. It’s also a great reason to get out in the fresh air and see the beautiful New Jersey coast line by bike. We’re looking forward to becoming a long time supporter of this event at the Jersey Shore.”

To learn more about this event, how you can ride with Brian and John or Beach Haus Beer, please visit http://www.beachhausbeer.com or http://main.nationalmssociety.org/site/TR?team_id=204678&fr_id=13544&pg=team.

About East Coast Brewing Co. LLC:
Established in 2007, Point Pleasant, New Jersey based East Coast Brewing Co. (ECBC) was founded by passionate individuals with a belief that the great American traditions of creativity, diversity, and accessibility apply equally to building a great beer company. Pouring onto the scene in Summer 2010, East Coast Brewing Co. will release its first Classic American Pilsner (CAP) – Beach Haus, which is crafted to pay homage to those early German-American brewers and the CAP style they created. East Coast Brewing Co. will continue to explore and fuel their love of craft beer by cultivating and developing new brews in the future. It’s in the Haus! For more information on ECBC or Beach Haus, visit http://www.beachhausbeer.com.


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