Controversy Continues Over Lane Bryant Ad; Now A Huge Viral Hit

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South Florida based image consultant and author Oreet Mizrahi “weighs in” on the Lane Bryant TV ad controversy. Mizrahi says that clothing and lingerie maker has brilliantly turned lemons into lemonade by capitalizing on FOX and ABC’s refusal to air the ad featuring a full figured lingerie model.

it’s unrealistic to show the world only these super-thin Victoria’s Secret models. And, besides, most men appreciate a women with curves.

Lane Bryant continues to reap the rewards of their racy ad featuring full figured model Ashley Graham wearing little more than lacy lingerie and a trenchcoat for a noon “meeting” with her special man. The retailer claims that both ABC and FOX refused to air their underwear ad during the 8pm hours of Dancing with the Stars and American Idol. The ad has now received over two million views on-line, and model Graham has even appeared on “The Tonight Show with Jay Leno” to talk about the controversy.

Oreet Mizrahi, the head of South Florida’s Mizrahi Image Consultants ( says Lane Bryant has handled the fallout from the ad brilliantly. "Sure, the ads were sexy but they are not salacious. Why not show the beauty and sensuality of a more realistic sized woman?”

Mizrahi, who teaches women how to feel good about themselves and improve their self esteem no matter what their body type says that “it’s unrealistic to show the world only these super-thin Victoria’s Secret models. And, besides, most men appreciate a women with curves.”

Mizrahi, the co-author of the book “Inspired Style” says that women of all sizes need to learn to love themselves no matter what their size. That doesn’t mean, however, than women (or men, for that matter) should let themselves go. “I teach a program called 5 Weeks to Love Your Body, Love Your Life where we show women the importance of body language, favorable first impressions and the impact your image has to your success. These Lane Bryant ads being canceled really hit a nerve with women, and spotlighted the hypocrisy of fashion and lingerie advertising.”

Network insiders say that when they asked Lane Bryant to edit the ads to make them more family-friendly, they declined. Mizrahi says there was no rationale for the TV ads to be relegated to a later time. “Their ads were no more risqué than Victoria Secret commercials. The only difference is the size of their models."

Oreet Mizrahi is available to discuss the Lane Bryant ad controversy and image consulting by contacting Allen Media Strategies Burke Allen at (703) 589-8960 or burke(at)allenmediastrategies(dot)com.


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