Only 9,6% of Spanish speaking dog owners buy dog food online
(PRWEB) May 10, 2010
A total of 65.3% of participants of the i-perros study confirmed they had purchased products online, however only 9.6% ever purchased dog food on the internet.
One of the most important reasons for not buying online was the fear of theft of credit card details as stated by a vast 23.2% of the dog owners, where as 11.8% of the people were worried about delivery problems. A surprisingly 9.7% didn’t know they could purchase dog food online at all. However, 40.4% simply prefers to shop on Main Street, because they appreciate the interaction with a human.
But when presented with a really good offer 52.5% of Spanish speaking dog owners will consider purchasing dog food online.
Of the owners that had bought dog food online before, 57.2% did so because of the convenience to receive their purchase at home and because of the better prices.
The i-perros study shows that Spanish speaking dog owners do buy on the internet, especially if the price is right, but that they prefer to buy some products, like dog food, offline.
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