A Commitment to Consumer Education Keeps Bob Casteel Focused

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Preventing needless deaths and keeping families safe is the goal of heating and cooling company

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We're releasing a research-based survey that helps consumers determine whether they are at risk or not. Education and early action is the best defense in saving lives

Bob Casteel had no idea 20 years ago what a huge role education would play in his company. Though he had always wanted to assure that consumers were well-educated on all of the intricacies of making an investment in heating and cooling systems, keeping families safe has become a passion of the founder.

"We've helped quite a few families over the last year that had carbon monoxide in their homes. It's a situation that is completely avoidable with education. We recently developed the Casteel Carbon Monoxide Protection Program to help keep Atlanta's families safe from this deadly gas," says Casteel.

Most homeowners know that carbon monoxide (CO) can be deadly, but not much more. According to the CDC, each year more than 400 Americans die from unintentional CO poisoning. It is estimated that over 20,000 people end up in the emergency room by breathing the odorless gas, and more than 4,000 are hospitalized from CO poisoning each year.

"We're releasing a research-based survey that helps consumers determine whether they are at risk or not. Education and early action is the best defense in saving lives," says Casteel.

This educational approach to helping consumers has been extended in the form of "Thermo," Casteel's recently released mascot. The avatar provides consumer education in a fun and informal way. Additionally, the company provides online resources like the "Selecting a Contractor" section of their website for tips on the minimum criteria that should be used in selecting a contractor.

"An educated consumer is our best customer," adds Casteel. "We want all of our customers to make informed decisions about their heating and cooling systems--whether they are making a major purchase, getting a service check-up, or proactively keeping their family safe."

About Casteel
Based in Marietta, Georgia, Casteel offers a wide variety of products and solutions, including HVAC units, system design, and more. With superior customer service rankings by respected third-party sources like Kudzu and Angie's List, Casteel Heating and Cooling has received statewide recognition for being a socially-conscious business. In 2010 the company was named again to Cobb County's list of the 25 best small businesses for the second year in a row and has held an A+ rating from the BBB since 2002. Learn more at http://www.casteelair.com.

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