“Reversing Retail’s DNR” Webinar Planned for May 13, 2010

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The retailing and CPG industry is reeling from multiple difficulties; the recession, the growth of Walmart, the impact of the internet on "brick and mortar" stores, changing consumer needs, and the lack of loyalty among shoppers to any particular brand or store. David Zahn, of ZAHN Consulting, LLC will address how to improve business performance by focusing on the "what counts" factors that contribute to retailing and branded product success.

ZAHN Consulting, LLC announces that it will conduct a webinar on May 13th, 2010 to address tips and techniques required to reverse the failures of the retailing and consumer packaged goods industry to leverage the available insights, skills, and opportunities necessary to succeed today. Industry professionals are invited to participate in a webinar meeting to address a core industry issue – how to give an adrenaline shot to the industry so that shoppers return to spending for products and have a reason to return to do it consistently. David Zahn, President of ZAHN Consulting, LLC; said, “This webinar is appropriate for industry practitioners who have felt that for all of the talk around centricity; there is still a huge chasm between thoughts and actions.”

The pervasive feeling among industry professionals is that; category managers, sales people, analysts and marketers are so caught up in interpreting the meaning in the endless rows and columns of data contained within reports that they have lost touch with the business and are losing the struggle to build and sustain loyalty in this economy. This webinar will provide concrete suggestions to reverse the downward slide that retailers and brand manufacturers have experienced as a result of their over-reliance on numbers without context on the impact on the business.

By sharing examples of retailer and branded product successes and challenging the conventional wisdom and approaches that many pundits espouse, David Zahn will offer practical steps that improve the chances of accomplishing their stated objectives. Victor Alessandro, former Sr. VP Chief Category Management Officer for A&P and former VP of Category Management at HEB, commented, “The industry has been waiting for someone to provide concrete and actionable methods for pulling itself out of the doldrums it finds itself in, and Zahn clearly has a lucid approach that the industry can apply immediately.”

To participate in the webinar on Thursday, May 13th, 2010 at 1:00pm Eastern Daylight Savings Time, interested parties are requested to click on the following link https://www2.gotomeeting.com/join/129653083 and use the following information to connect to the meeting:
Dial 712-338-7107
Access Code: 129-653-083
Audio PIN: Shown after joining the meeting
Meeting Password: zahndnr
Meeting ID: 129-653-083

The hour-long webinar will provide practical solutions that do not necessarily require having to purchase expensive software, re-structure organizations, or even commit to significant hiring costs or processes. Rather, this webinar will integrate much of what the industry had once practiced, and seems to have forgotten or allowed to be reduced in importance.

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David Zahn