GoodNites Brand Announces Bedtime Theater Contest Finalists

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America Votes on Winning Entry to Become Final Bedtime Theater Adventure

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Kimberly-Clark’s GoodNites brand announces the top 10 finalists in the Bedtime Theater Iggy’s Next Adventure contest and invites America to vote for the winning entry. Parents and children across the country were encouraged to visit to Unlock the Magic of Bedtime by entering the Iggy’s Next Adventure contest and creating their own special story. Now through May 14, 2010, consumers can visit to view all the entries and cast their vote. The grand prize winner will receive $2,500 and the winning story will be recorded into a special audio installment available for download on

Bedtime Theater is a series of 20 five-minute audio bedtime stories that fill each night with a new, fantastical adventure about a boy named Iggy as he embarks on wild adventures with his Wiggy Bed, building self-confidence along the way. The nightly story telling routine helps parents and children build a better bedtime and lets the magic of storytelling inspire the night, helping to ensure that the last few precious minutes of every day are a chance for parents and children to deepen their bond.

“Thousands of families have visited to download the adventures of Iggy as part of their nightly routine,” said Craig Dunphey, senior brand manager of the GoodNites brand. “We’re thrilled that so many families have fallen in love with this story, and we’re excited to see all the creativity that’s resulted from the Iggy’s Next Adventure contest.”

Fans can help the GoodNites brand select the winning Iggy’s Next Adventure entry by voting today. Votes will be collected through May 15, 2010 on and the winner will be announced on June 1, 2010.

About the GoodNites Brand
GoodNites brand offers trusted nighttime protection and has been a market leader for parents for more than 16 years. In fact, last year alone, over 2.5 million families trusted the GoodNites brand. These products, available in Underpant and Sleep Pant styles, help create a comfortable night for boys and girls with distinct underwear-like choices to meet your child’s independent needs and personal style. GoodNites Sleep Pants feature comfortable, cloth-like material for soft nighttime protection. Visit to learn more about the products, for information on bedwetting and for advice on how parents can make bedtime quality time with their child.

About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people — nearly a quarter of the world's population — trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 138-year history of innovation, visit

For more information:
Jennifer Tullo
jennifer.tullo (at) edelman (dot) com

Alyson Gomez
alyson.gomez (at) kcc (dot) com

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