Information Today, Inc. Launches

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New Site Is a Resource for Companies Using Video Online, Whether Just Starting Out or Looking to Refine Their Message and Gain New Viewers

Information Today, Inc., a technology-focused web publisher, magazine publisher, and conference organizer, is pleased to announce the launch of (, a comprehensive resource for anyone interested in using video to enhance their website. was created by the same team that delivers, the leading resource for the online video and audio community. Where focuses on industry news, keeping the power players in streaming video and audio informed about major changes to the business, is for everyone else seeking to make the most of online video.

Whether readers represent mom-and-pop businesses trying to use video to boost sales, old media publishers looking to gain a foothold in new media, or large corporations seeking greater returns for the videos they already serve, has something for them.

Online video is transforming the web. As video quality takes off and broadband connections improve, more people rely on it every month for news and entertainment. The team is ready to help readers transform their own sites.'s content is updated daily, and includes how-to articles, case studies of online video success stories, essential topics for getting the most out of video, and buyer's guides to the best products and services. Readers will also find reviews, original videos, news, and events for networking and socializing.'s topics cover everything from posting a first video to boosting traffic:

  • Search Engine Optimization
  • Mobile Video
  • Live Streaming
  • Analytics and Metrics
  • Adding Interactivity
  • Enterprise Video
  • Marketing and Branding
  • Online Video Platforms
  • User Experience
  • B2B Video
  • Distribution and Syndication
  • Creative Content
  • Production Skills
  • Monetization and Advertising

"Think of as ' for the rest of us'," says and editor Eric Schumacher-Rasmussen. "The site will deliver daily news from the online video space, but its focus will be on practical content that's designed to help readers get the most out of their online video initiatives."

Leading the writing and reporting for is Senior Associate Editor Troy Dreier, former staff editor for PC Magazine and author of the book CNET Do-It-Yourself Home Video Projects (McGraw-Hill).
"At Information Today, Inc., we've been waiting to launch a site like, and we finally felt the time was right. Online video is easy enough for someone with a pocket videocam to get started, yet rich enough that it can deliver the range and breadth of the Olympic games. It's the defining medium of our age and we're all feeling it's impact every day. When people want to deliver a more satisfying video experience on their own site, they can turn to We're confident it's going to become a daily destination for anyone involved in web video," said Tom Hogan, Jr., VP of Marketing of Information Today, Inc.

For more information about, please contact Eric Schumacher-Rasmussen at (920) 342-6263 or erics(at) Direct press releases and story ideas to Troy Dreier at (551) 404-1115 or troy(at)

For information about advertising and sponsorship opportunities, contact Publisher Joel Unickow at (250) 716-8815 or joel(at)

About Information Today, Inc.

Information Today, Inc. (ITI) is a leading publisher and conference organizer in the field of technology and technology applications in today's enterprise. Information Today publications include Streaming Media magazine, CRM magazine, KMWorld magazine, Database Trends and Applications magazine, EventDV magazine, and EContent magazine. ITI's annual conferences include Enterprise Search Summit, Streaming Media East/West, WebSearch University, and SpeechTEK.


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David G. White
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