NOT JUST CEREAL™: A New Anytime, Anyplace, Anywhere Chocolate-Coated Cereal Snack

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Nassau Candy’s NOT JUST CEREAL Now Available at Walmart

NOT JUST CEREAL, a new chocolate-coated cereal snack available at Walmart

A category called the cereal snack has never existed until now. People like to eat cereal all day long and love chocolate. NOT JUST CEREAL is a great treat and easy to carry wherever you go.

Consumers can wake up their taste buds and satisfy their cereal desires all day long with NOT JUST CEREAL, the first chocolate-coated cereal snack now available at Walmart in the candy aisle. NOT JUST CEREAL is a new taste sensation from Nassau Candy that combines the flavor and crunch of your favorite cereal covered with a smooth, milk chocolate layer, packaged in easy to carry snack packs.

NOT JUST CEREAL is a cereal snack for people of all ages who love cereal and love chocolate. Whether you’re on the go, at school, at home, at the movies, watching a baseball game or traveling, NOT JUST CEREAL is convenient to eat anytime, anyplace and anywhere. NOT JUST CEREAL also tastes great on top of your favorite ice cream, cupcake, cake or dessert. Milk can also be added for a more traditional cereal experience.

NOT JUST CEREAL has been created by Nassau Candy, an 80-year-old specialty candy, confections and gourmet foods manufacturer and distributor. Nassau Candy’s products are available at retailers nationwide.

NOT JUST CEREAL is available in four tantalizing flavors:

  •     Fruity O’s: Fruity bursts of crunchy cereal taste even better when drenched in smooth milk chocolate. Each bite leaves you wanting more. You say fruit and chocolate, we say chocolate and fruit.
  •     Cinnamon Crunch: The wholesome crunch of cinnamon cereal meets milk chocolate.
  •     Toasted Rice: Crispy toasted rice meets sweet, velvety, chocolate. Now you can have the crispy crunch of chocolate and toasted rice all day long.    
  •     Honey Toasted O’s: Lightly toasted whole grain oats with the natural goodness of honey and pure, heavenly chocolate.

“A category called the cereal snack has never existed until now,” said Randy Goldbaum, vice president of confectionery sales, Nassau Candy. “People like to eat cereal all day long and love chocolate. It’s a great treat and easy to carry wherever you go. It’s time we shook it up a bit and introduced something completely new and different.”

NOT JUST CEREAL is sold individually for a retail price of $2.50 per snack pack. For more information, visit

About Nassau Candy
Nassau Candy (, the company behind NOT JUST CEREAL™, is a cutting-edge manufacturer, innovator and developer of confectionery and snack products. Nassau Candy’s team of food technologists, confectionery engineers, and of course, trained taste-testers, works hard to perfect the way America enjoys candy and snack foods each and every day.

In addition to NOT JUST CEREAL, Nassau Candy produces millions of pounds of mouthwatering candy and confections every year. Nassau Candy manufactures only the highest quality chocolate products, fudge, fruit slices, Jordan Almonds, hand-dipped cherries, nuts and trail mixes, and many hundreds more sumptuous delights for families to enjoy.

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Jennifer Little
Kitchen Public Relations
212-687-8999 ext. 36
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Anne Steinberg
Kitchen Public Relations
212-687-8999 ext. 12
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