Texas Truckers Use Trailers to Promote Rising Country Star, Brian Milson

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Exclusive partnership with Nashville-based Brand N Music first in the nation.

Country music artist Brian Milson, and Graham Artist Management are teaming up with Nashville-based Brand N Music Partnerships and Texas trucking company, Baldwin Distribution Services to promote his new single titled, “Saltwater Cowboy.”

The multi-state promotion began May 1 and runs through July. It is the only partnership of its kind in the nation to transform commercial trailers into “rolling billboards” exclusively for the purpose of promoting country music talent.

Greg Burns, a 20-year veteran of the radio and records industry and founder of Brand N Music Partnerships said, “My brother and I formed this enterprise to provide a whole new way for emerging country music artists to gain exposure. Our ‘Saltwater Cowboy’ advertising tour includes 8ft. x 8ft. custom designed vinyl graphic posters affixed to each side of more than 20 freight haulers that will travel throughout Texas and beyond.”

Baldwin Distribution Services in Amarillo says they never thought about using their trailers to help promote country music, but the company’s CEO, Dudley Baldwin sees huge potential. “We’re a Texas company, born and bred and we were founded on the idea that connecting with our customers and our drivers helps set us apart. And what better way to do that then help spread the word about today’s finest Texas talent.”

Brian Milson was born and raised in Odessa, Texas and attended the storied Permian High School. Brian was a member of the Permian High School Show Choir “Black Magic”, and that was really when he decided he wanted a musical career. He started singing in junior high school and it grew into a passion. At the age of 17 he picked up the guitar and learned to play.

After graduation from high school, Brian attended Texas Tech University in Lubbock, Texas where he received a Bachelor’s degree in business management.

While vehicle advertising is nothing new, Burns says his company is unique. “We focus exclusively on country music artists who want to get their big break. To do that, we partner with the artist, their record label and companies like Baldwin Distribution who connect directly with the people of the heartland.” Brand N Music also specializes in brand strategy and creative direction, talent booking and multi-platform endorsement partnerships for artists and corporations throughout North America.

Milson’s new release, “Saltwater Cowboy” began playing on regional radio stations in mid-April. Since then, he’s been on tour, appearing live at festivals and local establishments, meeting fans and granting media interviews across the region. Today, with the backing of Brand N Music and innovative companies like Baldwin Distribution Services, he may just hit the big time.

About Brian Milson
Brian started writing his own songs his freshman year in college after a breakup with a girlfriend and discovered that through some life experiences the writing came easy. Their debut CD, “Walkin’ a Thin Line,” that was recently released with 9 of the 10 songs written or co-written by Brian, shows the versatility of his writing skills and showcases the band by mixing an array of sounds from a simple two step country song to a classic rock sound on to a powerful ballad. His new release is titled, “Saltwater Cowboy.” Learn more at http://www.brianmilson.com

About Brand N Music Partnerships
Launched in 2010, Nashville-based Brand N Music Partnerships is a full-service integrated marketing firm. Specialties include brand strategy and creative direction, talent booking and multi-platform endorsement partnerships focused on emerging country music performers. Brand N Music collaborates with a variety of corporate entities throughout North America to deliver promotional messages directly to target audiences utilizing a mix of custom media. Learn more at http://www.brandnmusic.com

About Baldwin Distribution
Baldwin Distribution Services in Amarillo, Texas began its refrigerated operations in 1981 with only 5 tractors and 7 trailers. Today, Baldwin, with 130 tractors and 230 refrigerated trailers, operates in 48 states. The company’s fleet can handle store deliveries with liftgate trailers, fragile cargo with an all air ride fleet and hazardous materials related to the food service industry. With a 99.2% on-time percentage and satisfactory safety rating from the Department of Transportation, Baldwin Distribution is a leader in the industry. Learn more at http://www.baldwin-dist.com


Greg Burns; President/CEO & Founder
Brand N Music Partnerships; Nashville
(615) 866-2367; greg(at)brandnmusic(dot)com

Dudley Baldwin; President/CEO
Baldwin Distribution; Amarillo
(806) 383-7650; dudley(at)baldwin-dist(dot)com


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