Sun Damaging to Your Eyes UV Radiation Key Factor in Eye Disease, New Affordable Protection in HD Vision Ultras

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According to the American Optometric Association, most people are unaware of the sun's ability to damage their eyes. In addition to damaging the skin, prolonged exposure to the sun's ultraviolet (UV) radiation has been linked to eye diseases such as dry eye, macular degeneration, cataracts, glaucoma and even eye cancer. Taking precautionary measures can help, from wearing wide brimmed hats to the new and inexpensive HD Vision Ultras sunglasses.

HD Vision lenses block 99.9% of UV radiation but afford a brighter view and greater clarity than other sunglass lenses

If you think sunglasses are just a fashion statement, think again. According to the American Optometric Association, most people are unaware of the sun's ability to damage the eyes. In addition to damaging the skin, prolonged exposure to the sun's ultraviolet (UV) radiation has been linked to eye diseases such as dry eye, macular degeneration, cataracts, glaucoma and even eye cancer. Taking precautionary measures can help, from wearing wide brimmed hats to the new and inexpensive HD Vision Ultras sunglasses.

While the precise amount of UV rays affecting eye disease remains a mystery, several facts are known. For example, UV exposure is cumulative. In addition, UV radiation is 17-times stronger in the winter and spring than in summer months, but the noon hour, year-round, delivers 10-times the amount of radiation found at other times during the day. Geography counts too, with UV radiation increasing 16% for every 3280 feet (1000 meters) above sea level. In short, season, time of day, and geography all have a bearing on UV radiation exposure and its potential to damage the eyes.

Protecting eyes from UV radiation has become more affordable with the availability of the new sunglasses line, HD Vision Ultras. A sister product to HD Vision Wraparounds, the lens technology found in the sunglasses was developed by NASA for use in spacesuits. That technology, first picked up by the ski industry to help prevent snow blindness, has now made its way to the mass market. "HD Vision lenses block 99.9% of UV radiation but afford a brighter view and greater clarity than other sunglass lenses," said Anand "Andy" Khubani, CEO and President of Ideavillage Products Corporation, the company behind the HD Vision sunglasses. According to Khubani, consumers used to pay upward of $100 for the type of protection and clarity found in HD Vision Ultras. "Now," he says, "it's available for as little as $10. You really can't afford not to protect your eyes."

For more information on eye health, visit the American Optometric Association website at http://www.aoa.org. For information on UV light and vision, visit The University of Illinois Eye & Ear Infirmary's, The Eye Digest, at http://www.agingeye.net. For more information on the new HD Vision Ultra sunglasses, visit http://www.buyhdvision.com.

About Ideavillage Products Corporation: Headquartered in Wayne, New Jersey, Ideavillage Products Corporation has been bringing innovative products to market under the As Seen On TV banner since 1999. Dedicated to providing affordable quality products offering solutions to life's everyday problems, the As Seen On TV category has become on of today's most popular line of consumer goods and include Original Doggie Seat Belt, Smooth Away, HD Vision Ultras, Yoshi Blade, and more. All products are available directly while select products are available at food, drug, and mass retail outlets nationwide. Ideavillage actively supports charitable organizations such as the Breast Cancer Research Foundation, Cherish the Children Foundation, and more.

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Robin Bonnema
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