We are thrilled to forge a partnership with such well-established running performance brands,” says US Road Sports CEO, Greg Laird “KARHU and Craft are ideal partners for 13.1 Marathon® Series, both brands have exploded into the specialty running market,
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Beverly, MA (PRWEB) May 11, 2010
KARHU, Finland’s Legendary Running Brand and Craft of Sweden Performance Apparel, announce the brand’s partnership with the 13.1 Marathon® Series, a ten plus half-marathon series produced by US Road Sports. Serving as the exclusive shoe and apparel sponsor, KARHU and Craft will partner with US Road Sports for races in New York, Chicago, Boston, Minneapolis, Atlanta and Fort Lauderdale. As part of 13.1® KARHU partners with local running specialty stores in each location to drive store traffic and support their local running community all while communicating the unique products of KARHU footwear and Craft performance apparel.
“We are communicating with all types of runners through the 13.1 Marathon® Series. 13.1® provides a high quality experience to enjoy a great run with KARHU and Craft.” said Jay Duke, president, KARHU and Craft. “The 2009 launch of KARHU has been very successful, consumers understand our product is simply unique and provides unmatched benefits. At the 13.1® in New York City runners enjoyed the KARHU footwear try ons and were quite impressed with our product.”
The 13.1 Marathon® series was created in response to the growing demand for half marathons. The 13.1 Marathon® Series is embracing the half marathon distance and delivering a race that is equal in production value to a full marathon. Over the past three years, the half marathon is the only distance to experience double-digit race participation growth. As the exclusive apparel and footwear sponsors of the half marathon series, CRAFT and KARHU will reach over 50,000 runners in the first sponsorship year. All participants will get an opportunity to experience KARHU first hand and test out the Fulcrum technology that is helping runners across the country Move Forward ™
“We are thrilled to forge a partnership with such well-established running performance brands,” says US Road Sports CEO, Greg Laird “KARHU and Craft are ideal partners for 13.1 Marathon® Series, both brands have exploded into the specialty running market, targeting serious runners through new technology and award winning products.”
KARHU’s energy in 2010 through retail success, product development and the companies’ key partnership with US Road Sports has propelled the brand to Move Forward ™ in unparalleled ways.
Born in 1916, KARHU is Finland’s legendary running brand. Meaning “bear” in Finnish, KARHU has an authentic heritage in running and a deep connection to the outdoors. KARHU follows the Finnish principles of design simplicity and running purity in providing technical running and outdoor gear for nearly 100 years. KARHU shoes have been worn on the feet of some of the greatest Finnish runners, including Boston Marathon champion Olavi Suomalainen, and Paavo Nurmi, giving rise to the Flying Finns. Engineering innovative product that promotes a “Natural Ride and Feel”™ through the patented Fulcrum™ technology, KARHU footwear products are sold globally by specialty retailers. KARHU is owned by KARHU Holding B.V. and designs, markets and distributes KARHU branded products. For more information about KARHU, visit http://www.karhu.com.
CRAFT is a registered trademark of CRAFT of Scandinavia AB. Since 1977, CRAFT has devoted itself to developing innovative clothing built to withstand extreme requirements in all conditions. Constantly working on the optimization of innovative fibers and construction technologies, CRAFT’s products are the ideal training and competition garments for all activities year-round. http://www.craft-usa.com
ABOUT US ROAD SPORTS
About US Road Sports US Road Sports & Entertainment Group is a health and wellness company dedicated to the production of world-class endurance events. The mission of US Road Sports is to offer an unparalleled participant sports experience that showcases host communities and endures as a deeply valued local asset through events that are a part of the city’s culture, identity and brand. For each participant, US Road Sports strives to offer events that allow participants of all skill levels the opportunity to improve their physical and mental health and accomplish life-altering goals while having fun. US Road Sports provides sponsors and municipalities highly effective exposure to help maximize their presence and message in the community.