GenNext Media Announces Surefire Social System to Help Home Services Contractors Dominate Local Search for Contractor Leads

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Surefire Social for Contractors increases contractor lead generation by providing education, tools and services to dominate the local market.

Chris Marentis, owner of GenNext Media LLC and creator of Surefire Social, small business and contractor online lead generation.

“Using the Surefire Social System, contractors will dominate their local search for contractor leads, beating out the competition and winning the lead generation game,” said Marentis.

Reston, Va., May 3, 2010 — Home services contractors seeking quality contractor leads often find themselves paying for leads that go nowhere or competing for the same leads as other contractors. GenNext Media LLC is launching Surefire Social for Contractors , helping local home services contractors to increase contractor leads by achieving the top positions in Google local and other search engines.

Surefire Social for Contractors provides online resources and a learning center designed to connect home services contractors with the knowledge and tools necessary to obtain quality leads for their businesses. The system includes social media, website development and local search engine optimization (SEO) specifically for contractors who want to dominate the local search for contractor leads.

“Surefire Social for Contractors has gone through a six-month beta period in which we have worked with 30 different contractor businesses, allowing us to see how effective the learning tools and done-for-you services are for bringing in quality leads,” explained Chris Marentis, Founder and CEO of GenNext Media LLC.

According to Marentis, typical lead generation tactics are no longer effective. Contractors are finding that newspaper advertising, radio, direct mail and even purchasing leads are providing few profitable leads. Reports reveal that one-third of Internet searches are for local businesses, which is why home services contractors who leverage Internet marketing are the ones obtaining the contractor leads.

“Using the Surefire Social System, contractors will dominate their local search for contractor leads, beating out the competition and winning the lead generation game,” said Marentis.

Because contractors understand the unique needs of home services contractors, Surefire Social has developed partnerships with premiere contractor education organizations,

David Yoho Associates and Certified Contractor Network, launching the
system as the first lead generation program designed for contractors, by contractors.

“We are pleased to announce a partnership between and Surefire Social,” said David Yoho, President of David Yoho Associates. “Great ideas emerge when strategic partners share information and implement their findings.”

Marentis will speak on contractor lead generation and Surefire Social case studies at the David Yoho Associates Home Improvement Profitability Summit (HIPSummit) May 5-6 in Chicago and at the Certified Contractor Network Owners Conference (CCN) June 14-16 in Park City, UT.

About GenNext Media LLC and Surefire Social for Contractors:

Founded in October of 2008, GenNext Media LLC is revolutionary interactive media and marketing services company founded by Chris Marentis, former CEO of Clearspring Technologies and SVP of America Online. GenNext Media’s system, Surefire Social for Contractors, guides home services contractors to increase profitable lead generation by leveraging next generation distributed web platform technologies and applications like social media to dominate niche markets.

Surefire Social will launch additional systems in 2010 for insurance agents, real estate agents, and mortgage brokers. For more information about Surefire Social for Contractors, call 703.896.7688 or visit


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