Opticard Now Offering ‘Mobile Enabled Loyalty’ with Street Savings

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Opticard Payment Services, Inc., a global provider of customizable gift and loyalty card programs, announced that Street Savings has completed the integration of its text message mobile marketing products with Opticard’s loyalty application. The integrated product enables merchants to mobilize their gift and loyalty programs, expanding the marketing impact of these programs for increased sales.

Opticard Payment Services, Inc., a global provider of customizable gift and loyalty card programs, announced that Street Savings has completed the integration of its text message mobile marketing products with Opticard’s loyalty application. The integrated product enables merchants to mobilize their gift and loyalty programs, expanding the marketing impact of these programs for increased sales.

According to a recent study, the average household is enrolled in 13 loyalty programs but only remains active in 6 (Colloquy 2009 Loyalty Census). “The demand is evident, and we’re excited to be able to provide this to our merchants,” said Tom Dasenbrock, President of Opticard. “When you consider the vitality of mobile marketing, with the continuing need for better consumer engagement, this mobile enabled loyalty solution makes for an ideal combination,” says Dasenbrock.

With a mobile loyalty program, retailers can extend the benefits of a traditional loyalty program to the customer’s cell phone. They can identify and reward loyal customers with automated messages triggered by their “dollars spent.” Also, retailers have the ability to recapture lost customers with automated messaging triggered when a customer has not visited recently. Additionally, the system provides on going marketing messages that engage the customer on their cell phone with promotional information and special pricing. “The opportunity for mobile enabled loyalty programs over the next few years is significant.” said Pal Flagg, Chief Operating Officer for Street Savings. “By working with loyalty companies such as Opticard, we can create value faster and more efficiently.”

About Opticard, Inc.
Opticard Payment Services Inc. was established in 1995 and is headquartered in Scottsdale, Arizona with offices in Omaha, Nebraska. Opticard processes millions of transactions annually at over 50,000 locations. For more information, visit http://www.opticard.com.

About Street Savings
Street Savings provides mobile marketing solutions that increase revenue for merchants, acquiring banks and ISOs by easily and cost effectively mobilizing their gift and loyalty programs. The company’s Mobile Rewards and Mobile Coupons products utilize mobile text messaging in coordination with existing payment networks and hardware to enable merchants to market directly to customers’ mobile devices. Businesses of any size and number of locations can quickly and proactively create individualized text marketing campaigns that build brand loyalty and increase sales. For more information, visit http://www.streetsavings.com.

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Michael Breetzke