SmartLead by AdTrack Welcomes KraftMaid as a Client

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SmartLead by AdTrack, a full-service lead management consulting firm, announced that Masco Retail Cabinet Group (MRCG), manufacturer of KraftMaid Cabinetry, has chosen the company to use its web-based systems and processes to manage KraftMaid’s sales leads and execute its lead management programs.

“We have investigated the capabilities and experience of a number of lead management suppliers to best meet our corporate needs and the needs of our dealers. We found AdTrack to offer the best, most comprehensive set of services, tools and expertise."

SmartLead by AdTrack, a full-service lead management consulting firm, announced that Masco Retail Cabinet Group (MRCG), manufacturer of KraftMaid Cabinetry, has chosen the company to use its web-based systems and processes to manage KraftMaid’s sales leads and execute its lead management programs.

“We have investigated the capabilities and experience of a number of lead management suppliers to best meet our corporate needs and the needs of our dealers. We found AdTrack to offer the best, most comprehensive set of services, tools and expertise to help improve our lead conversion rate and assist our dealers,” says Steve Rogal, Director of Dealer Development, MRCG, Middlefield, OH.

“These days companies need technology coupled with expert advice to garner sales from as many prospects as possible. That’s why companies like KraftMaid choose SmartLead by AdTrack to efficiently capture, qualify, rank and distribute qualified leads to their dealers, and to deliver targeted messages to the right prospects at the right time in the buying cycle,” says Dan Rogers, chief executive officer of SmartLead by The AdTrack Corporation.

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