Lyris Helps Companies Drive Better Results with Successful Email Marketing

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Webinar to Share Insights on How to Develop and Maintain Exceptional Email Marketing Campaigns

Lyris, Inc. and the American Marketing Association today announced an upcoming webinar titled, “Top 10 Vital Factors for Email Marketing Success: How to Generate Results in a Tough Economy.” In today’s online marketing environment, savvy marketers must navigate new hurdles while keeping pace with their competition. On May 12, 2010 at 10:00 a.m. PT, Lyris’ vice president of marketing, Andrea Scarnecchia, will share key insights on how to stay current with online marketing best practices and actionable ideas for getting the most out of email marketing campaigns. Attendees will learn steps to develop and maintain email campaigns that produce results, including:

  •     List building and maintenance – How to continuously build, nurture and maintain an effective opt-in list.
  •     Messaging and design – Ways to develop email campaigns that create relevance, encourage engagement, render well across various email clients and mobile devices and generate measurable results.
  •     Deliverability – Best practices and key legal requirements to keep in mind so email messages are delivered to the inbox every time.

WHO:         Andrea Scarnecchia, vice president of marketing, Lyris, Inc.

WHAT:     Webinar – Top 10 Vital Factors for Email Marketing Success: How to Generate Results in a Tough Economy

WHEN:         Wednesday, May 12, 2010 at 10:00 a.m. PT

WHERE:     Visit register for the webinar

Webinar attendees will be able to submit questions either directly through the webinar interface or via Twitter to @Lyris with the #LyrisResults hashtag. Following the webinar, participants will receive a complimentary companion guide, “25 Essentials for Exceptional Email Campaigns,” an actionable guide of best practices and how-to’s to help attendees quickly get results.

About Lyris, Inc.
Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email marketing with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit


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