"Accumulating a lot of marketing data is fairly easy. Extracting actionable information is another matter"
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Indian Orchard, MA (PRWEB) May 10, 2010
The relaunch of Peter Pan Bus.com coincides with the beginning of a new era in bus travel. Peter Pan's new fleet offers the latest in on-board, high-tech equipment that provides WiFi, electrical plug-ins keep up with our customers need to stay connected when traveling.
Needing an overhaul of their marketing strategy, Peter Pan turned to the Springfield MA based Green Internet Group to develop an integrated marketing campaign leveraging search engine, social media, email, print and mobile marketing to communicate with today's internet-savvy customer.
The Green Internet Group's team of business consultants, agency veterans and social media experts, combined with their leading edge technology, was a perfect fit for Peter Pan's need for a complex, multichannel campaign required to change the perception of bus travel for Peter Pan's expansive customer base, consisting of several major markets including NYC, Boston, Philadelphia and Washington D.C.
Large-scale, complex campaigns incorporating social media marketing offer numerous challenges in measuring return on investment. This is an area in which The Green Internet Group excels.
"Accumulating a lot of data is fairly easy. Extracting actionable information is another matter," said Green Internet Group president Dan Green. "We needed to create an infrastructure from which we could extract data from each of the different digital marketing channels to see the effect each has on the other. We found that when it comes to social media, many companies were measuring activities. This is fine, but we want to measure results. We've been analyzing social media performance for quite some time and finally came up with a way to get as close as possible to true ROI." said Green.
Built on over two years of research, The Green Internet Group's proprietary application effectively measures the return on investment from social media and other channels with a level of detail and accuracy previously unavailable.
In the early stages now, the new Peter Pan Bus campaign is ramping up quickly. Offline efforts including print and event based-marketing and community outreach are under development.
To learn more about The Green Internet Group visit http://www.thegreeninternetgroup.com
About The Green Internet Group
Based in Springfield, MA, The Green Internet Group consists of marketing, business and technology veterans who have worked for large companies and clients from a range of industries before forming the company to provide small to medium size businesses with the same strategic advantages that many Fortune 500 companies enjoy. The Green Internet Group serves clients in Boston, Philadelphia, NYC and Washington, D.C.