iMETRIK Forms New Business Unit for the Automotive Industry

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iMETRIK Automotive Solutions Inc; fully committed to developing business opportunities for the auto aftermarket.

"the interest in M2M solutions applied to the auto industry remains very strong despite the recent economic downturn, whether it’s a BHPH dealer using a wireless GPS tracking device for loan collection or insurance carriers for usage-based insurance

iMETRIK Solutions Inc. a leader in embedded wireless solutions and global connectivity, announced today that it will create a strategic business unit to develop and support all business activity within the automotive market globally. This comes as a result of continuous growth both in sales & market share in this segment within the last five years and the increased importance of the automotive industry to iMETRIK’s overall business.

iMETRIK Automotive Solutions will provide a dedicated team of staff to service the needs of all its partners & clients in the finance, insurance and security segments of the auto industry. The creation of this new entity demonstrates iMetrik’s full commitment to strengthen its leadership position in the automotive industry and to continuously capturing more market share by providing innovative solutions for the connected car and GPS solutions market segment.

CEO of iMetrik Solutions, Guy Chevrette commented "the interest in M2M solutions applied to the auto industry remains very strong despite the recent economic downturn, whether it’s a BHPH dealer using a wireless GPS tracking device for loan collection or an insurance company for usage- based insurance, companies are demonstrating real business results using the iMETRIK platform. We’ve already developed a proven portfolio of products for the subprime BHPH market and with more solutions in the pipeline our team will be exclusively focused on our customers' time-to-value within this vertical”.

IMETRIK’s GPS solution for the automotive aftermarket is the first successful & proven application of the iMETRIK platform and the formation of this new entity signifies iMETRIK’s intent on becoming the no.1 global leader in M2M embedded wireless solutions & systems integration services.

About iMetrik Solutions:

iMetrik Solutions Inc. is a global leader in embedded wireless solutions that enables companies to reduce cost and increase control of remote assets. The company designs and manufactures compact and open devices that can be adapted to specific needs. The company acts as a wireless networks aggregator providing complete global connectivity to facilitate the deployment of large scale global enterprise and personal asset management solutions. The iMetrik innovative platform has been applied successfully to develop complete applications for auto finance, insurance and commercial fleet. The company is recognized as one of the top 100 machine-to-machine (M2M) technology providers of importance and influence for 2010 by M2M magazine and the winner of the 2009 Global Telecoms Business (GTB) award for Business Service Innovation.

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Joseph Joy

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