Fodors.com Launches To Europe! Campaign Offering Curated European Itineraries and Chance to Win a Rhine Getaway Cruise From Amsterdam to Switzerland

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Fodor’s Travel announces the May 10th launch of To Europe! a first-of-its-kind itinerary-based online tool offering potential European travelers everything from trip inspiration and planning, to on-the-ground logistics, plus the chance to win a cruise for two from Amsterdam to Switzerland.

Fodor’s Travel announces the May 10th launch of To Europe! a first-of-its-kind itinerary-based online tool offering potential European travelers everything from trip inspiration and planning, to on-the-ground logistics, plus the chance to win a cruise for two from Amsterdam to Switzerland.

Running from May 10 to June 30, 2010, Fodor’s To Europe! comprises over 60 European itineraries covering 25 countries and countless destinations. Each itinerary provides a curated recommendation from Fodor’s venerable travel editors, offering detailed destination information, including top sites and experiences, maps, and photographs, as well as transportation information for getting from one city to another. The interactive format of To Europe! allows users a personalized experience. Itineraries are sortable both by country and by experience, allowing users to drill down based on individual interests like architecture, wine, or history.

Through June 30, visitors to Fodors.com will have the opportunity to enter the To Europe! sweepstakes. One winner will get a Rhine Getaway Cruise for two, sponsored by Viking River Cruises. This eight-day, seven-night cruise travels from Amsterdam to Basel, through the Netherlands, Germany, France, and Switzerland, visiting the Kinderjdijk windmills, Cologne, Rüdesheim, Koblenz, Heidelberg, Speyer, Strasbourg, and the Black Forest along the way.

“Itineraries offer travelers a more immersive experience,” says Fodor’s Publisher Tim Jarrell. “Americans are ready to travel to Europe again after two years away, but the travel style has changed. It’s no longer about just hitting a big city. We’re seeing travelers looking for a more authentic European experience, one that we can offer through our editorially recommended itineraries.”

Fodor’s To Europe! features:
•Over 60 itineraries: Sorted by country or experience, from “Belgium for Beer Lovers” to “Around the Eastern Aegean, from Athens to Istanbul”
•Travel logistics: Transportation recommendations—for plane, train, boat, and car—guide travelers from one itinerary destination to the next and include estimated travel times and nearest major airports.
•Photo slideshows: Destination photographs, both editorial and user-generated, give travelers a sense of place.
•Community involvement: Quotes from our Fodor’s forums and readers offer on-the-ground advice for each itinerary.

To Europe! media partners include The Turkish Office of Culture & Tourism.

The To Europe! promotion follows the model initiated by Fodor’s 80 Degrees warm-weather vacation promotion, which ran from January 11 to February 28, 2010. During this time, Fodors.com saw a 24% increase in traffic for the website over the same month in 2009.

Fodor’s will support the initiative with an extensive, coordinated marketing and publicity campaign that includes online media buys, targeted outreach to national and regional consumer media, a radio satellite tour, collaboration with national bookstores, and a social media campaign on Facebook, Twitter, and the Fodor’s forums.

About Fodor’s Travel
Fodor’s Travel, a division of Random House, Inc., is one of the world’s leading providers of travel information. Covering over 300 destinations worldwide, Fodor’s guidebooks and website, Fodors.com, have provided the most up-to-date, accurate information for travelers for more than seventy years. Written by a team of over 700 writers located around the globe, Fodor’s provides travelers with engaging, intelligent, accurate, and indispensable travel guidance.

About Viking River Cruises
Viking River Cruises, the world’s largest river cruise company, offers scenic cruising along the rivers of Europe, Russia, China and Egypt. The company has been honored multiple times as the top river cruise line on Condé Nast Traveler’s “Gold List” and Travel + Leisure’s “World’s Best” Awards as well as recognized as the World’s Leading River Cruise Operator at the World Travel Awards. Travel agents have also recognized Viking River Cruises as “Best River Cruise Line” by Travel Weekly, “Best River Cruise Line” by Recommend and Travel Agent magazines, Best Cruise Line for Luxury River Cruises at the Luxury Travel Advisor Awards of Excellence and as “Best Overall Cruise Line for River Cruising” and “Best River Cruise Line for Travel Agent Support” by TravelAge West. Since its 1997 inception, the company has grown to a fleet of 18 vessels, and provides unique, deluxe vacations to experienced travelers with an interest in geography, culture and history. For additional information, contact Viking River Cruises at 1 877 668 4546 (1 877 66VIKING) toll-free or visit the company online at http://www.vikingrivercruises.com.

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