Engleby and SSC Team Up to Deliver Sales Course

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A sales consultancy business has teamed up with Sunderland Software City (SSC) to deliver a unique, blended sales course targeted specifically at the software sector.

From left to right: Bernie Callaghan, Richard Lane and Tracy Suddick

Many software professionals are experts in their field but have limited sales knowledge. Selling at a Higher Level is designed to build sales skills, confidence and motivation so that delegates are empowered to reach their full sales potential.

North-East based Engleby Associates are inviting software companies from around the region to learn the theory, practice the skills and develop a mindset of a winner as part of its, Selling at a Higher Level course which will be partly funded by SSC.

The intensive, yet flexible programme has been designed so software professionals can work and learn simultaneously; combining five fun and innovative half-day workshops at St James’ Park with self-paced online resources, social media and one-to-one support from highly experienced sales mentors.

The programme, designed by Richard Lane and Tracy Suddick of Engleby Associates, will commence on Tuesday 18th May. With over 27 years of sales and sales management experience between them, including board-level negotiation and the growth of a blue-chip global client base specifically within the software sector, they are keen to share their expertise. Richard said:

“Sunderland Software City is doing a fantastic job by inspiring, encouraging and supporting the growth of innovative new products within the software sector. The next step is to develop personalised sales methodologies that help sales professionals take these products and solutions to market.

“Many software professionals are experts in their field but have limited sales knowledge. Selling at a Higher Level is designed to build sales skills, confidence and motivation so that delegates are empowered to reach their full sales potential.”

Bernie Callaghan, chief executive officer of Sunderland Software City, said:

“I’m delighted to be supporting Engleby Associates’ Selling at a Higher Level programme, which will equip software professionals with sales skills that will benefit and continue to invigorate our software industry. Richard’s sales experience and expertise will provide valuable practical and relevant support amongst a network of peers to accelerate growth of the regional knowledge based economy.”

The first of the five half-day workshops commences 18th May at St James’ Park, with subsequent workshops scheduled into July. The cost for the full programme is only £350 + VAT after funding from SSC, significantly reducing the list value of £1170 + VAT.

To register for Selling at a Higher Level or simply to receive more information, please go to Engleby Associates or call Richard Lane on 01670 505 792

Engleby Associates was part funded by SSC to deliver the Selling at a Higher Level programme. The Sunderland Software City initiative is benefiting from over £6.5m of European Union investment from the ERDF Competitiveness Programme 2007-13, secured through regional development agency One North East. The ERDF programme is bringing over £300m into the North East to support innovation, enterprise and business support across the region.

Picture reference: SAAHL2.jpg
Picture caption: From left to right: Bernie Callaghan chief executive officer of Sunderland Software City, Richard Lane and Tracy Suddick of Engleby Associates.

For more information, please contact Charlotte Nichols at Harvey & Hugo Ltd on 01325 486666 or Tracy Suddick at Engleby Associates on 07769 742 702 or letstalk(at)tracysuddick(dot)com

Notes to editors:

Sunderland Software City (SSC)
Sunderland Software City (SSC) is a strategic partnership, funded by ONE North East and the European Regional Development Fund, between Codeworks Connect, North East Business and Innovation Centre (BIC), Sunderland City Council, the University of Sunderland and One North East. It aims to drive productivity and innovation within businesses and commercialisation of R&D activity within the universities and businesses. SSC will promote the North East region worldwide as a place to set up software businesses. In addition, the project aims to deliver significant growth in jobs and new businesses in the software industry and associated supply chain.

Although the hub of SSC is in Sunderland, the project is region wide, with a national and international target audience.

European Regional Development Fund
The ERDF Competitiveness programme 2007-13 for North East England is managed by One North East on behalf of the European Commission, national government and regional partners.

The ERDF Competitiveness programme 2007-13 is focusing on:

  •     Innovation – promoting science technology and innovation in businesses and institutions across the region.
  •     Enterprise and business support – encouraging more people to start up in business, particularly those in disadvantaged areas, and helping established businesses develop, grow and innovate.

Over £300m ERDF is available for the region from 2007-13. ERDF investment is limited to 50% of total eligible cost and must be matched by other public and private sources. For every pound of ERDF investment, we lever another pound for the key priorities of innovation, enterprise and business support.

The programme is underpinned by the three important cross cutting themes of environmental sustainability, equality of opportunity and sustainable communities.

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