Burton Announces Partnership with Lambretta

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Burton has announced a new partnership with Lambretta that sees three new Lambretta suits arriving in store and online.

Burton has announced the arrival of three new designs of Lambretta suits, available in store and online from the beginning of May 2010.

With their clean lines and narrow lapels that are reminiscent of the 60s, the new suits from Lambretta encourage Burton customers to unleash their inner mod. As well as these suits, Burton's main line fashion has a heavy mod influence with sharp grey suiting, check shirts, thin blade ties and a cropped pea coat that create a clean and masculine look.

James Ronald, buyer at Burton, commented: "Getting Lambretta product into Burton is really exciting for us. The current range went out only a few weeks ago, and the reception was fantastic."

"Like Burton, Lambretta has a lot of history, with a focus on heritage but with a fashion attitude. The formal Burton customer looks for fashionability and quality when buying a suit and shirt. Lambretta's sharp slim cuts and emphasis on high trend fabrics work perfectly for our customers. We see this as the start of a long relationship, with Autumn/Winter styles from Lambretta touching down in September," he concluded.

Lambretta is an iconic brand with a heritage that dates back to the 60's and the original Modmobile: the Lambretta scooter.

The first 50 customers buying one of these slick new suits will get a free Lambretta shirt to complete their look, worth £35, exclusively available with Lambretta suit purchases online at burton.co.uk.

About Burton:
Burton was originally founded in 1903 under the name The Cross-Tailoring Company. It quickly became popular and expanded into hundreds of outlets and factories across the United Kingdom. Today, it is a staple on most high streets and a popular retailer for mens clothing (http://www.burton.co.uk/ ), including gifts for men, casual clothing and men's shirts (http://www.burton.co.uk/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=20553&storeId=12551&categoryId=77593&langId=-1&top=Y ), mens t-shirts (http://www.burton.co.uk/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=20553&storeId=12551&categoryId=63428&langId=-1&top=Y ) and mens suits (http://www.burton.co.uk/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=20553&storeId=12551&categoryId=63454&langId=-1&top=Y ).

Customers can also shop online from the Burton.co.uk website which offers free returns in-store or by post and fast delivery to their home. The site features a useful size guide to ensure customers can get the correct fit for all items. They can also sign up for the Burton newsletter, which offers all the latest style updates, exclusive discounts and competitions.

For further Burton media information, please contact:
Tom Doran
Arcadia Group Ltd
Colegrave House
70 Berners Street
London
UK
W1T 3NL
0207 927 1823
http://www.burton.co.uk

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Tom Doran
Burton
0207 927 1823
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