earthbalance® is Here - Crown Launch New Eco Friendly Paint Range

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Introducing earthbalance®, the long-awaited range of low toxicity paints from Crown. For over a century and a half, the Crown brand has been pioneering paints and new production techniques. Now, Crown are thrilled to unveil their latest exciting concept - earthbalance®.

Crown Paint Smell Solutions

earthbalance® as a paint range offers stunning colours with a clear environmental objective. According to Crown, it's been created for conscientious, eco-minded customers who are looking for paint that with low environmental impact, that still offers outstanding colour, ease of use and value for money.

earthbalance® is not the only green innovation to leave Crown's laboratory recently. For those that hate unpleasant paint smells, Crown's Breatheasy® formulation is a paint range that is 99% solvent free, so can be used without fear of the that Paint stink can end up filling the whole house. (earthbalance® itself has 22% lower carbon content than average.)*    

Conscious of its environmental impact at every level of the production process, earthbalance® is manufactured in the UK, helping to further lower the carbon footprint. Even the packaging is 56% recycled steel, 100% of which can be completely recycled.    

The the Pure Paint Colour® Sample used for earthbalance® are printed using 100% recyclable FSC paper too, and the colour card supporting the range is created using 100% recycled paper to ensure every detail is considered.

And for those worried about results, the earthbalance® range currently carries 24 different colours, Pure Brilliant White included. It comes in a 2.5 litre pack, with 10 colours available in large 5 litre packs. Of these 24 colour tones, 18 are brand new and entirely exclusive to the range. These include: Heavenly Haze®, Rosy Cheeks®, White Scatter®, Wash Day®, Button Mushroom®, Wooden Spoon®, Blue Gravel®, Rocky Road®, Twiglet®, Dream Time®, Hedgerow®, Apple Tree®, Honey Lust®, Copper Canyon®, Cotton Field®, Open Air®, Lilac Touch®, Yellow Dust®, Every colour is soft, offering mid to pastel tones, for a modern and vibrant result in every room.

At Crown, we take our responsibility to environmental issues very seriously' said Sally Heppenstall, Marketing Manager for Crown. 'The development of the earthbalance® range is a testament to our high standards. We are also working with The CarbonNeutral Company to offset carbon emissions resulting from the manufacture and distribution of each new can of earthbalance®.’**

earthbalance® will be launched on February 22nd 2009.

*In comparison to our benchmark formulation.
**The projects used to offset these emissions are an initiative in China which promotes energy efficiency to displace electricity from fossil fuels, and an Indian wind farm which generates clean energy. For further information, you can visit carbonneutral.com

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