New LinkShare Technology Provides Increased Conversion for Retailers

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Exclusive Deep Linking Controls allows retailers to manage deep links to website product pages. LinkShare, a leading performance marketing network provider, today announced the availability of a unique, new feature – Deep Linking Controls. This new feature is a reflection of the company’s commitment to its network of brand-conscious retailers and high quality publishers. The tool provides retailers with the ability to manage which product-level pages publishers can create deep links to on their websites.

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"By developing and offering control capabilities for deep linking, we're providing retailers and publishers the opportunity to increase conversion rates, while also improving the shopping experience for online consumers,” said Mark Kirschner, LinkShare.

LinkShare, a leading performance marketing network provider, today announced the availability of a unique, new feature – Deep Linking Controls. This new feature is a reflection of the company’s commitment to its network of brand-conscious retailers and high quality publishers. The tool provides retailers with the ability to manage which product-level pages publishers can create deep links to on their websites.

With ecommerce accelerating once again, retailers and publishers alike are looking for ways to maximize revenue. LinkShare’s new tool allows retailers to enable deep links to specific product pages, while suppressing others. Deep links often result in higher conversion rates – benefitting both retailers and publishers. For high-end retailers that previously have been unable to allow deep linking due to manufacturer or licensee compliance requirements, this new set of controls enables them to monetize LinkShare’s network of quality publishers while ensuring they are in line with their partner’s restrictions.

“By developing and offering control capabilities for deep linking, we are providing both retailers and publishers the opportunity to increase conversion rates, while also improving the shopping experience for online consumers,” said Mark Kirschner, Chief Marketing Officer for LinkShare. “Deep Linking Controls are about creating a quality and secure shopping experience for the entire LinkShare network.”

When a retailer employs Deep Linking Controls, they are able to create a “blacklist” of internal product pages to which deep links cannot be created. When a specific product page has been blacklisted, the online consumer will simply be directed from the publisher’s site to the retailer’s home page. This tool allows retailers and publishers to work together to ensure brand compliance while also improving conversion rates.    

“For brand sensitive companies who are turning to performance-based marketing as a way to improve ROI, this tool comes at the perfect time,” said Ben Harris, Director of Product Management for LinkShare. “With Deep Linking Controls, retailers can feel confident that publishers will create deep links to only approved product pages. Merchants can also restrict deep linking to a subset of partners, which provides them additional flexibility and control.”

Deep Linking Controls are currently available to members of the LinkShare network through the advertiser and publisher dashboards.

Additional Resources

About LinkShare Corporation
LinkShare Corporation provides ecommerce businesses with a vast, high quality pay per action marketing network, along with expert consultative services and patented technology. LinkShare's cost-efficient pay per action (PPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo. For more information, please visit: http://www.linkshare.com.

About Rakuten
Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).

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Kristin Faulder

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