APT to Host Webinar on Creative In-Store Merchandising

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The APT Webinar, “Creative In-Store Merchandising: How to Optimize Displays, Signage, Media and More,” is scheduled for May 19th, 2010

Creative In-Store Merchandising: How to Optimize Displays, Signage, Media and More

Applied Predictive Technologies, Inc. (APT), the leading provider of Test & Learn Management Systems for CP Manufacturers and Retailers, today announced that it will host a webinar titled “Creative In-Store Merchandising: How to Optimize Displays, Signage, Media and More” on Wednesday, May 19th, 2010 at 2:00 PM EDT.

The webinar is the seventh in APT’s 2010 Webinar Series for Retail and CPG executives this year. It will feature John Howard, a Vice President of APT. In this webinar, find out what activities really move the needle when it comes to in-store merchandising. Is it front-of-store or back-of-store end-caps? Or perhaps signage, sampling, or in-store media? The possible combinations are endless – but your merchandising budget and resources are not.

In the dynamic world of in-store merchandising, how can you be assured that every investment will not only pay off, but will generate the maximum revenue and profit growth? Join APT to find out how Test & Learn™ enables CPG companies to make more strategic in-store merchandising decisions with confidence.

Register now for this webinar. Attendees will receive a complimentary copy of an executive white paper on this subject. For more information, or to request a copy of the white paper, please email webinars (at) aptmail (dot) com.

APT CPG and Retail Webinar Series 2010:
APT’s 2010 Webinar Series is designed to provide insight to both CPG manufacturers and Retailers on best practices for the evaluation and optimization of a wide range of strategic and tactical initiatives. Register now for our upcoming 2010 webinars and learn how to better evaluate programs, gain insights that accurately predict the impact of new initiatives, and develop targeted offerings that will strengthen your business’s bottom line. For more information, or to view past webinars on-demand, visit http://www.APTWebinars .com or contact us at (877) 400-2559.

About Applied Predictive Technologies:
APT is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT's Test & Learn software, including Starbucks, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe's, Victoria's Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C. For more information, please visit http://www.predictivetechnologies.com.

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