New Site - BeautyAdvisorLounge.com - Provides Educational Forum for Beauty Advisors Working in the Mass Market

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Drug Store News has launched http://www.BeautyAdvisorLounge.com, a one-of-a-kind online community for beauty advisors working in mass-market retail stores. The site is designed to help beauty advisors become genuine beauty experts and an invaluable resource to their customers. Coty -- whose brands include Sally Hansen and NYC New York Color -- and Reckitt Benckiser, the maker of Veet and Clearasil, have signed on as the initial sponsors of the site.

The new BeautyAdvisorLounge.com is an effective, cost-efficient way to bring beauty advisors education that makes them better at their jobs and helps them sell more product. It's also fun and makes them feel special, which is important when you're selling beauty products!

Mass-market retailers are looking for ways to bolster their beauty sales through technologically advanced product offerings, exclusive lines and new upscale beauty formats, and there's no doubt that having an educated team of beauty advisors in store is an important factor in achieving success. Enter the new http://www.BeautyAdvisorLounge.com site.

The new Web site was developed by The Drug Store News Group to serve as an educational platform and online community for beauty advisors working within the mass market.

"It used to be that cosmetic and fragrance salespeople visited with beauty advisors on a regular basis and that there were frequent beauty school days for beauty advisors to attend, and that doesn't happen much anymore," said John Kenlon, VP and group publisher of The Drug Store News Group. "The new BeautyAdvisorLounge.com is an effective, cost-efficient way to bring beauty advisors education that makes them better at their jobs and helps them sell more product. It's also fun and makes them feel special, which is important when you're selling beauty products!"

Highlights of the site include how-to lessons, instructional videos, new product information and category overviews. There's also a "Let's Chat" section to encourage interaction among beauty advisors.
To kick off the launch and help educate beauty advisors, Coty -- whose brands include Sally Hansen and NYC New York Color -- and Reckitt Benckiser, the maker of Veet and Clearasil, have signed on as the initial sponsors of the site.

"We at Coty Beauty are very aware of the incredible value beauty advisors bring to the shopper, beauty categories, brands and the retailers that employ them. Our sponsorship of the innovation The Drug Store News Group is bringing to this invaluable team is entirely positive. Together, we will be providing ongoing training, best-practice sharing, category insights and a forum for learning among this community. We're thrilled to be a partner in both the development and execution of this initiative," said David Russell, VP sales, cosmetic strategy and customer marketing for Coty Beauty.

To help keep beauty advisors in the know and up to speed on the latest and greatest in the fast-changing and exciting world of beauty, the site will be frequently updated with new product news, how-to lessons and much more.

To further extend the reach to this invaluable group of retail associates, BeautyAdvisorLounge.com also is on Facebook and Twitter.

Drug Store News has been the voice of the retail drug industry for over seven decades. It's the multimedia news and information leader; nearly 90,000 industry professionals read this publication for its timely coverage of industry news, merchandising trends and pharmacy developments. Its authoritative articles and studies provide extensive coverage of every major segment of retail pharmacy, including drug and supermarket chains, mass merchandisers, and club stores, and independents, keeping it number one in readership. Drug Store News is the only publication in America that serves all of retail pharmacy.

For more information, contact Antoinette Alexander at 212-756-5246 or aalexand(at)drugstorenews(dot)com

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