We chose the industry leader, VinoVisit, because it’s easy for our tasting room staff to use and is fully integrated with our ecommerce provider, eWinery Solutions, says Angelica de Vere, Constellation Wines US Group Director
Napa, CA (PRWEB) May 12, 2010
VinoVisit.com, the first reservation system built just for wineries, announced today the release of a new API for the eWinery Solutions platform, providing a fully integrated visitor reservation system that captures and integrates customer information into web based ecommerce and POS databases.
The Robert Mondavi Winery, a VinoVisit customer since October 2009, was the first of many Napa and Sonoma Constellation Brand wineries to implement the VinoVisit reservation system. The Franciscan, Ravenswood, Blackstone, Clos du Bois, and Simi wineries have recently rolled out the VinoVisit API.
According to Angelica de Vere, Constellation Wines US Group Director, Direct Marketing & Retail Operations, “Our wineries are some of the most-visited attractions in the U.S., so we need a robust reservation system that can safely handle a large volume of customer data. We chose the industry leader, VinoVisit, because it’s easy for our tasting room staff to use and is fully integrated with our ecommerce provider, eWinery Solutions. We look forward to further maximizing our tasting rooms and impacting the direct-to-consumer marketplace together.”
The integrated solution enables winery visitors to make reservations online at eWinery Solutions powered websites and allows wineries to capture all related customer data for marketing purposes. The VinoVisit.com integration allows a seamless pathway for customer data that starts with the customer’s online reservation, and ends with tasting room and follow up sales. Online reservation management also allows wineries to manage personnel more efficiently by staffing for tastings more efficiently.
“We set out to build the first winery search engine with real-time reservations dedicated to making planning and booking visits to wineries fun and easy for wine country visitors”, says Dan Lintz CEO of VinoVisit.com. “We offer visitors winery profiles including thousands of exclusive photographs, visitor reviews, and our proprietary multi-day itinerary-building with maps and turn-by-turn directions. VinoVisit.com takes the frustration out of planning visits to wine country.”
Lintz adds, “Our integration with eWinery Solutions provides unprecedented capabilities to build visitor relationships and support post-visit consumer direct sales for wineries. Customer records in eWinery will be automatically updated with reservation histories, to give wineries a 360 degree view of the customer relationship.”
According to Richard Kline, founder and CEO of eWinery Solutions. “We have made a commitment to our client base to fully integrate with industry leading technologies, and VinoVisit has proven to be the clear leader in the winery reservation space. Visibility to every aspect of the customer experience with a winery is critical to building enduring relationships with consumers. The eWinery-VinoVisit partnership provides another great tool for our mutual winery clients to accomplish that.”
“In addition, eWinery clients are eligible for special promotional pricing for using the new integrated solution,” Kline continued.
VinoVisit.com, a winery search engine, provides an easy way for visitors to search, then select and instantly book tours and tasting events by location, varietal, and dozens of other attributes. Winery profiles include robust descriptions, photos, maps, visitor reviews, and videos. VinoVisit.com lets visitors book real-time reservations, access multi-day itinerary tools, and create maps with turn-by-turn directions. VinoVisit also provides the ability to capture valuable visitor contact information, collects marketing and sales data, offers CRM tools and automates and simplifies the reservation process.
VinoVisit has established co-marketing partnerships with key websites that focus on planning visits to wine country. The VinoVisit Marketing Network™ garners between 3 and 4 million visits each year, raising the online visibility of VinoVisit wineries. Most recently, VinoVisit launched the Facebook application, "Book a VinoVisit" which enables wineries to accept reservations directly from their Facebook page.
About eWinery Solutions
eWinery Solutions is the market leader in ecommerce software dedicated exclusively to the wine industry. Founded in 2003, the company now serves more than 300 clients in the U.S. and major wine producing regions of the world utilizing the company's proprietary technology. Their offerings include ecommerce, wine club, allocations, call-center, customer relationship management (CRM), innovative web content management, social media, and internet marketing solutions, enabling their clients to achieve greater flexibility and control throughout all aspects of their online programs.