Social Media Driving Leads & Sales, New Report Shows

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Companies Making Cash Register Ring by Harnessing Power of Social Media & Brand Advocates

Social Media ROI

In 60 days, a restaurant chain got 33,000 Advocates to create reviews and post them on Yelp, Facebook, and Twitter. The average star rating for the reviews is 4.8 out of 5 stars.

Can companies generate leads and sales from social media? That’s the number one question on the minds of marketers and their agency partners in the Social Media Age.

A new report from Zuberance shows that companies are making their cash registers ring now by harnessing the power of social media and Brand Advocates. One example: a leading DVR company is getting 4.8% conversion to sales by energizing its Advocates. That’s more than 10 times higher than most sales conversion rates.

The report, entitled “Turning Social Media into Sales, Real-World Results,” is based on real-world results from Zuberance-powered social media marketing programs involving Brand Advocates. (Brand Advocates are consumers and business buyers who pro-actively recommend brands and products without being paid to do so.) The report is available now for free at http://www.zuberance.com.

By energizing their Advocates, companies are generating thousands of qualified leads and clicks by enabling their Advocates to share promotional offers with their social networks. A fitness company highlighted in the report is getting a 15.6% conversion rate by enabling Advocates to share promotional offers with their friends. This is five to ten times more effective than most lead generation programs.

Companies are also generating significant amounts of positive Word of Mouth by leveraging their Advocates. In 60 days, a restaurant chain got 33,000 Advocates to create reviews and post them on Yelp, Facebook, and Twitter. The average star rating for the reviews is 4.8 out of 5 stars.

Importantly, the companies highlighted in the report did not pay or provide other financial incentives to get Advocates to spread positive WOM and help generate sales. These companies are simply tapping into Advocates’ authentic enthusiasm and harnessing it to drive measurable business results via the Zuberance Advocate Platform.

“These companies are proving that it is indeed possible to generate qualified leads and sales from social media by leveraging Brand Advocates as a sales and marketing channel,” said Rob Fuggetta, founder and CEO of Zuberance. “The key is to make it easy for Advocates to spread positive Word of Mouth, and easy for marketers to track and optimize advocacy results,” Fuggetta stated.

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Antonio Altamirano
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