Tornados Brand Announces "Ticket To Ride" National Retail Promotion

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Tornados brand hand-held snacks -- grilled meats, melted cheeses, bold flavors rolled in a crispy crust -- national retail consumer promotion features NASCAR Tornados sponsored driver Ryan Newman

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The response to Tornados by the retail consumer has been excellent

Tornados announces an on-pack consumer racing promotion featuring Tornados sponsored NASCAR Sprint Cup Series No. 39 Chevrolet driver Ryan Newman.

Beginning May 1 to mid-August, 2010, consumers will be able to purchase a limited edition product box that contains 1 of 10 Ryan Newman Tornados Racing collector cards. Each limited edition product box features the colorful Tornados Sprint Cup Series No. 39 Chevrolet and the photograph of a Ryan Newman collectible card. Each collectible card bears a code that can be entered for hundreds of prizes. Registration is completed on mytornados.com.

The grand “Ticket to Ride” prize will feature:

  • a VIP trip for two to Charlotte, NC to include hotel accommodations for 3 days and 2 nights
  • hot laps with Tornados NASCAR driver Ryan Newman
  • Richard Petty Rookie School driving lessons
  • tour of NASCAR Hall of Fame
  • and much more

“The response to Tornados by the retail consumer has been excellent,” said Bryce Ruiz, President and CEO, Ruiz Foods. “And our Tornados sponsorship of NASCAR Sprint Cup Series No. 39 driver, Ryan Newman, has proven to be right on target. Both NASCAR fans and our Tornados consumers have voiced their excitement … and support. Our Tornados consumer loves convenience, convenience and more convenience. They also want bold, new and exciting flavors that challenge their tastebuds – offering excitement and variety to what was becoming a ‘ho hum’ category. This same desire for boldness and excitement holds true for NASCAR Ryan Newman fans.”

Hundreds of other prizes include, autographed #39 Tornados die cast car, Team Tornados hats, Team Tornados t-shirts and collectible Ryan Newman hero cards.

The promotion will be supported through national FSI’s, television, Facebook and mytornados.com.

“I’m proud to partner with Tornados and am excited about this consumer promotion,” said Ryan Newman. “Tornados is an ideal partner for us because a lot of times we have to eat quick, especially at the track. With Tornados, we don’t have to sacrifice taste for speed.”

Retail flavors included in the national promotion are:

Ranchero Beef & Cheese Tornados
Grilled Chicken & Cheese Tornados
Chicken Club Tornados
Southwest Chicken Tornados
Cheesy Pepper Jack Tornados
Cheesy Pepperoni Tornados

Ruiz Foods is a privately owned corporation with corporate offices in Dinuba, CA. Third generation Kim Ruiz Beck, the elder daughter of Chairman Emeritus and Co Founder, Fred Ruiz, is Chairman. Bryce Ruiz, the elder son, is President and CEO.

Ruiz Foods is dedicated to premium quality, authentically prepared frozen foods selling to all channels of distribution: retail, convenience store, clubs, vending, industrial and foodservice. The Tornado brand, introduced just 5 years ago, has revolutionized the use of the roller grill in convenience stores with recent retail introduction. The El Monterey® brand is the market leader within the frozen Mexican food category and the #1 Brand of frozen Mexican food in the U.S. Ruiz Foods employs over 2,500 Team Members in three facilities located in the United States.

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