Invests in Los Angeles; Epic Fu Co-Creator Steve Woolf Joins As West Coast Director of Content Development

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Media company looks to build stronger relationships with thriving population of Los-Angeles-based web video content creators

Next-generation television network today announced plans to expand its West Coast operations by opening an L.A. office and adding Steve Woolf as the company’s West Coast Director of Content Development. An online media veteran and two-time Webby Award winner, Woolf co-created the pioneering independent Web show Epic Fu.

Woolf will be joining’s content team, headquartered in New York, and will manage its operations on the West Coast. Woolf will also spearhead’s West Coast expansion as he opens the company’s Los Angeles offices.

“I see as a partner and supporter of independent producers the way that Sundance was for independent filmmakers in the 80’s and 90’s,” Woolf said. “We’re now going to take that partnership to the next level. There’s no question that sits at the center of the Web video world, and we intend to become an important part of the Los Angeles production community.”

Mike Hudack, co-founder and CEO of, said of the expansion: “Some of the best Web shows in the world are coming out of Los Angeles. Our mission is to change media by making independent show production sustainable and scalable. It’s important that we work closely with L.A-based producers, and Steve’s exactly the right person to help us do that. To say that I’m excited is an understatement.”

Woolf, a 10-year veteran of the online media industry, co-created, wrote, and directed the well-known web series, Epic Fu. His work on the show was honored with two Streamy Awards and three nominations. Steve is also co-founder of the Los Angeles-based Web video festival Pixelodeon , an inaugural member of the International Academy of Web Television, a member of the Open Entertainment Alliance, and sits on the Advisory Board for PBS Engage. Steve graduated from Pratt Institute in New York City.

About’s mission is to change media by making independent show production sustainable, scalable and profitable. The company works with more than 50,000 independently produced Web shows – ranging from sitcoms to dramas to how-to shows and everything in between – and provides them the services of scale they need to be successful and sustainable. hosts and syndicates shows to iTunes, YouTube, Vimeo, AOL Video, Verizon FiOS, TiVo, Sony Bravia, The Roku Digital Video Player, Facebook and elsewhere. splits all advertising revenue with show creators 50/50. For more information about please visit .

Press Contacts:
Adam Isserlis – Rubenstein Communications

Casey Sanders – Rubenstein Communications

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