New York, NY (PRWEB) May 12, 2010
InGroup Licensing, an industry leading licensing agency specializing in fashion and lifestyle brand extensions and known for originating Mudd, Kenzie and True Religion fashion lifestyle licensing, today announced that well-respected brand licensing industry veteran Ed Casey has been hired as a Consultant for InGroup Licensing. In this role, Ed will focus on generating new revenue streams and expanding licensing programs for InGroup’s clients.
“With more than 20 years of successful brand licensing experience, Ed will be a tremendous asset to InGroup and we’re thrilled to have him working with us,” commented Judi Seidman, President of InGroup Licensing. “Throughout his impressive career in brand licensing, Ed has demonstrated a clear talent for creatively expanding brands into major new categories, including apparel, accessories, footwear, outerwear, children’s wear, footwear and home products. He will be working with all of our clients, with special emphasis on the Kersh brand.”
“InGroup has a strong and well deserved reputation in the industry and Judi has a sharp understanding of the business of fashion brand licensing. I’m proud and honored to be a part of her team,” said Casey. “With so many opportunities for brand extension in so many categories, my focus will be on selectively and intelligently building the brands of InGroup clients. I’m especially excited to dive into working with the Kersh brand – it’s fashionable, fun, sexy, outdoorsy and in line with today’s market sensibilities. My ultimate goal is to help establish InGroup as a destination agency for world class brands.”
Career Highlights For Ed Casey
Prior to joining InGroup, Ed Casey was Vice President for Stone America Licensing, where he focused on leveraging equity for billion dollar clients such as Laura Ashley, Hang Ten, Bed Head / TIGI and International Truck. While there, he successfully closed licensing agreements for the Laura Ashley house wares and kitchen textiles lines, the launch of the Helen of Troy Bed Head hair appliances and accessories and International Truck Toys with Mattel.
Previously, Casey was with start-up company Riot Media as Senior Vice President of Licensing. While there, he pioneered the niche licensing market for products aimed at teen boys. Prior to that, he served as Director of New Business for Hearst Brand Development, where he was responsible for Good Housekeeping and Popular Mechanics Brands. As Executive Director of Apparel and Accessories for Scripps Howard’s United Media division, Casey worked with numerous well known properties including Charles Schulz’ Peanuts brand.
Earlier in his career, Casey was with Turner Home Entertainment, the video, publishing, interactive and licensing division of Turner Broadcasting. As a Licensor for Turner, he was directly responsible for all licensing of Turner’s World Championship Wrestling brand as well as apparel, domestics and publishing for Turner’s Classic Films. When Turner acquired the Hanna-Barbera cartoon library, Casey became apparel licensor for the Flintstones, The Flintstones Movie, the Flintstones cross licensed with NFL, MLB, NBA and Colleges; Jonny Quest, Cartoon Network, Cartoon Network’s Wacky Racing and Scooby-Doo. Casey sold the first ever Cartoon Network license and his apparel business was the lead category on the Flintstones.
About InGroup Licensing
InGroup is a full-service licensing agency specializing in the fashion industry, concentrating in fashion and lifestyle brand extensions. InGroup develops programs that fully integrate the disciplines of marketing, merchandising, advertising, and promotion, increasing revenue and profits while adding valuable brand exposure. Based in New York, InGroup works with some of the hottest brands in the market, including Kersh, Press, True Religion, Mudd, Hydraulic, Botkier, Angels, mac & jac, Aspen and Jib Hunt. For information visit http://www.ingrouplicensing.com