Our innovative Video Gloo will continue to separate us from the pack of rich media providers that fail to deliver an attractive return on investment for advertisers.
New York, NY (PRWEB) May 11, 2010
addGloo, the pioneer of self-serve Stick On Site (“SOS”) rich media ads, is excited to announce the launch of its newest rich media solution, Video Gloo.
At addGloo.com, advertisers and publishers can customize and deploy engaging rich media ads, known as Gloo, in minutes using our intuitive ad builder. Video Gloo combines the high engagement value of video rich media with the consumer feedback benefits of polling. By capturing valuable consumer contact information and key metrics such as video views and poll response rates, advertisers can actively engage visitors while displaying their marketing messages. Publishers enjoy even greater time spent on site by users with engaging Video Gloo that supports up to 2 separate video files of any format.
Gregory Sukornyk, CEO & Founder, said: “Our innovative Video Gloo will continue to separate us from the pack of rich media providers that fail to deliver an attractive return on investment for advertisers. With video views continuing to grow at an exceptionally fast pace, our advertisers demanded a video solution from us so they could continue to aggregate customers and generate sales at a rapid clip through a deeply engaging rich media ad type. By offering a cost effective self-serve video rich media ad solution, advertisers, agencies, and publishers of all sizes can access and realize impressive results without draining their allocated budgets.”
Current research shows that the future of online advertising will focus heavily on rich media and video. Forecasters predict that by 2014, rich media will grow to 45% of all display ad spending. addGloo is embracing this growth by offering rich media and video solutions to a broad audience through its self-serve platform. With addGloo, unlike other leading rich media providers, there are no costly development and creative fees, no long wait times to create and deploy rich media, and the ability to rapidly test advertiser creative and content. A single line of Video Gloo ad code can be easily deployed in any website accepting IAB compliant rich media.
Paul Cowles, Chief Technology Officer, added: "Our new video Gloo solution looks after the technical details responsible for the majority of development and creative costs. From encoding and optimization through to data capture, video ad units challenge developers with a great deal of moving parts. We remove those hurdles, decreasing the turnaround time to minutes."
Stay tuned for new Gloo types coming soon to addGloo.com.
addGloo is a unit of Breakout Solutions, Inc., a specialist in creating engaging promotional and advertising solutions for web and mobile platforms. With the launch of http://www.addgloo.com, the company has pioneered a new form of self-serve rich media that allows users to interact fully with the ad without being re-directed to another landing page; in other words, users Stick on Sites (“SOS”) where they are engaged. Extensive research has shown that click-through rates are in steady decline, while the Gloo innovation leads to greater conversions and engagement, such as product purchases or leads captured. Breakout Solutions has corporate offices in Fort Lauderdale, FL and offices in New York, NY, Toronto, Canada, and Los Angeles, CA.
Breakout Solutions, Inc.
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