Marin Software Adds KAYAK to Its Growing List of Clients

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Travel search site adopts Marin Search Marketer® to help manage its paid search advertising program

Marin Software, provider of the leading paid search management application for large advertisers and agencies, today announced that KAYAK, the world’s largest travel search site, has adopted the industry-leading Marin Search Marketer® application to help manage its paid search advertising program.

News Facts:

  •     KAYAK, the world’s largest travel search site, has implemented Marin Search Marketer, the industry’s leading paid search marketing application, to help manage its paid search marketing program. To grow its travel search services, KAYAK manages a large-scale search advertising program across the major search engines.
  •     KAYAK chose Marin Search Marketer because of its easy- to-use interface for analyzing and testing performance and its ability to scale across large keyword sets.
  •     KAYAK joins more than 180 of the world’s most sophisticated paid search advertisers and agencies currently using Marin Search Marketer to manage complex paid search marketing programs that span millions of keywords. Leading brands such as Razorfish, Neo@Ogilvy, Experian, Macy’s, and the Gap rely on Marin Software to manage more than $1 Billion in annual paid search spend.

Quotes:
“KAYAK is not only the world’s largest travel search site, but also one of the world’s largest and most sophisticated paid search advertisers,” said Christopher Lien, chief executive officer of Marin Software. "We specifically designed Marin Search Marketer to meet the complex needs of large-scale advertisers like Kayak, and look forward to working hand-in-hand to help fuel the continued growth and success of KAYAK’s paid search program.”

Resources:
Marin Software
Marin Search Marketer
Kayak

About Marin Software:
Marin Software is the largest and fastest growing provider of enterprise-class paid search marketing applications worldwide. The company’s flagship product, Marin Search Marketer® is designed to address the workflow, analysis, and optimization needs of large scale advertisers and agencies, saving time and improving financial performance. Marin Software’s customers include some of the world’s largest digital marketing agencies and advertisers. More than 180 companies use Marin Search Marketer today to manage more than $1 billion in paid search spend annually.

KAYAK Overview:
We provide free web and mobile services to help people find and manage their travel. Our search tools compare information from hundreds of travel sites at once, including supplier websites and online agencies. Our travel management service (kayak.com/trips) allows users to easily consolidate booking information from different travel sites into one simple itinerary. We have local websites in eleven countries including US, UK, France, Germany, Italy, India, and Spain, and we offer free mobile apps for the iPhone, iPad, Android, and BlackBerry. Visit kayak.com and kayak.com/mobile to learn more.

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Kari Moe Straley
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