iCentera to Demonstrate 7.0 Release at SiriusDecisions Sales and Marketing Optimization Summit

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Platform Used to Power Real-Time Content and Conference Communications Extending the Reach of Sales Enablement

We are honored that our sales enablement platform is again being used by one of the world’s leading authorities on sales and marketing integration as the communication vehicle for this powerful industry gathering.

iCentera, the sales enablement company, today announced that it will demonstrate its next generation sales enablement platform at this year’s SiriusDecisions Summit 2010. In addition, iCentera’s sales enablement platform will be leveraged by SiriusDecisions, a leading advisory firm focused on sales and marketing integration, for the fifth straight year to deliver all conference materials including presentations, videos, vendor brochures and best practice material as well as all conference communications for the SiriusDecisions Summit 2010. iCentera is a Gold Sponsor of the conference which takes place May 12-14 at the Fairmont Scottsdale Resort in Scottsdale, Arizona.

At the conference, themed, “Measure. Align. Transform. The Roadmap for High-Performance B-to-B Sales and Marketing,” participants will gain the latest actionable guidance and insights focused on driving top line growth through sales and marketing optimization, including discovering methods to create systematic demand, increase sales productivity and drive revenue in a more predictable, integrated fashion. iCentera’s industry-leading sales enablement platform will store and disseminate all conference materials and communications before, during, and after the event. The event portal will also deliver and track usage metrics for all conference material including presentations, sponsors’ vendor brochures, best practices, and other content to reduce the event’s paper footprint.

“The SiriusDecisions summit is an excellent place for sales and marketing executives to hear best practice research, interact with peers, and explore opportunities with top notch marketing and sales suppliers,” said John Neeson, managing director and co-founder of SiriusDecisions. “Once again this year our attendees will leverage the iCentera portal to enjoy the conference content.”

At this year’s summit iCentera will demonstrate to attendees the latest 7.0 release of the company’s sales enablement platform. iCentera 7.0 includes the new Sales Advisor capability; a Google-like search capability for all sales enablement resources, along with built-in coaching and real-time collaboration with content authors and subject matter experts.

“We are honored that our sales enablement platform is again being used by one of the world’s leading authorities on sales and marketing integration as the communication vehicle for this powerful industry gathering,” said iCentera CEO Craig Nelson. “Every day more and more forward-thinking sales and marketing executives are recognizing the productivity and efficiency improvements to be gained by leveraging our sales enablement platform to enable and drive communication across sales, channels and customers.”

About iCentera:
iCentera is sales enablement. iCentera provides the industry’s most advanced yet affordable on-demand Sales Enablement Platform to drive knowledge transfer from marketing resources to sales, partners and customers. Our quick time to value platform enables business users to achieve 360-degree sales enablement portals by delivering role based knowledge and real time analytics to improve opportunity conversion rates while reducing the sales cycle. Customers include NetApp, Infor, NBA, Thomson Reuters, Omniture, Mercury Computer Systems, Malt-O-Meal, and Tyco Electronics. To discover why more than 170,000 subscribers leverage iCentera to optimize sales and drive efficient revenue growth and achieve a perfectly consistent marketing voice across their entire company ecosystem, please visit http://www.icentera.com.

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Susan Donahue
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