What Happens on Twitter: Business Development at the Speed of Real-Time

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BatchBook and Tungle Integrate Thanks to Customer's Tweet

When a mutual customer tweeted recently that he'd like to see an integration between social CRM product BatchBlue and appointment scheduling application Tungle, both companies were there to hear it.

Vancouver-based start-up investor Boris Mann uses both services to help run his consulting service bmannconsulting.com. "BatchBook and Tungle have become my go-to tools for contacts and calendaring," says Mann, "Individually, they've both been impressive with their customization and integration capabilities, so I thought it would be really great to see them work together."

Mann's brief Tweet suggesting a dream of product integration became a reality as the two companies traded a few more Tweets and phone calls and joined forces to make it so. By the time a second BatchBook customer tweeted about a possible BatchBook/Tungle connection just a few days later, talks between the companies were already well underway.

"BatchBlue does a terrific job of pulling together a complete social profile of contacts and shares our vision of connecting the dots in the social graph to bring people together for meaningful conversations," said Richard Zeidel, Vice President of Strategic Alliances for Tungle. "The Tungle.me integration with BatchBook makes a lot of sense because now, businesspeople can easily view their contacts' availability and schedule meetings right within the same tool they use to manage their contacts and conversations."

The Tungle product was a good fit from BatchBlue's perspective as well, and something they knew their customers would love. The fact that the deal was sparked on Twitter underscored both companies commitment to using social media tools in new and exciting ways.

"When we discover a cool product, we want to share it with our customers. And if we hear a great idea coming in via Twitter or other social media channels, we're definitely quick to explore it," explains Pamela O'Hara, President of BatchBlue Software. She added that the BatchBlue On-Boarding Team was already using Tungle to schedule consultations with customers. "We took it a step further and integrated the Tungle.Me scheduling widget into BatchBook. Now, the BatchBook/Tungle integration makes scheduling meetings as easy as pushing a button."

About BatchBlue Software
BatchBlue Software was established in 2006 with the goal of creating useful, user-friendly software for small businesses. BatchBlue Software's flagship product, BatchBook, solves a crucial need by providing small businesses and entrepreneurs with web-based CRM software to manage and track the contact information, communications and tasks for their greatest asset--their people network. The company was established in 2006 with the goal of creating useful, user-friendly software for small businesses. BatchBlue co-founded The Small Business Web (http://www.thesmallbusinessweb.com) in March of 2009 with other customer-obsessed software companies to integrate their respective products and make life easier for growing businesses. Since early 2009, BatchBlue has also hosted the SBBuzz (http://sbbuzz.biz) Twitter chats, which invite small businesses to share their tech know-how and best practices. Based in Providence, R.I., BatchBlue Software is a privately held company. More information is available at http://www.batchblue.com.

About Tungle
Tungle Corp.'s Tungle.me makes scheduling meetings easy-across organizations, calendar systems and time zones-by eliminating the multiple emails, phone calls and double bookings that typically come with finding a time to meet. Tungle.me synchronizes with leading online calendar systems including Outlook, Google Calendar, Apple iCal, Entourage for Mac, and Lotus Notes, and does not require visitors to sign in or register to schedule meetings. Tungle.me supports scheduling meetings on-the-go with Tungle.me for iPhone and BlackBerry.

Founded in 2006, the Montreal-based company is venture-backed by investors Commonwealth Capital Ventures, JLA Ventures and Desjardins Venture Capital.

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Michelle Riggen-Ransom/Theresa Freeman

Jonathan Levitt
Tungle Corp.
514-678-9181 ext. 222
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