New York, NY and Miami, FL (PRWEB) May 11, 2010
Myxer, a leader in mobile entertainment, and Warner Music Group (NYSE: WMG), today announced a strategic agreement in which WMG will promote its catalog of mobile content including full-length tracks, music videos, images, and ringtones to the more than 34 million music fans within the Myxer community. The agreement covers the U.S. and Canada and content will be available at http://www.myxer.com/warnermusic.
Additionally, WMG’s artists will have access to Myxer’s MobileStage customizable mobile website solution, complete with fan-list management features, advanced data analytics, messaging, and other marketing opportunities which help artists and record labels better connect with fans. As part of the WMG channel launch on MobileStage, a number of artists including B.o.B, Flo Rida, Iyaz, Jason Derulo, Paramore, Sean Paul and Trey Songz will offer an exclusive “gift” of a mobile wallpaper with the purchase of a ringtone.
In making the announcement, Larry Mattera, Senior Vice President, Digital Sales & Marketing, WEA, WMG’s U.S. sales and retail marketing company, said, “Myxer is one of the leading mobile destinations and their MobileStage platform provides impressive tools for us to better customize a compelling digital music experience for our artists’ fans.”
“Our new relationship with Warner Music represents a major win for the Myxer community, which gains access to a huge catalog of new content from some of the most popular recording artists from around the world,” said Myk Willis, CEO of Myxer. “We are excited to extend the benefits of our major partner relationships to our customers, and look forward to working with WMG to reward our passionate music fans with content and incentive programs they won’t be able to find anywhere else.”
Myxer represents more than 34 million unique users who download more than 90 million pieces of content every month. The company maintains a strong commitment to helping advertisers, marketers, and content publishers with innovative products and services designed to give artists and labels an easy way to share and deliver original content to fans on their mobile phones.
About Warner Music Group
Warner Music Group became the only stand-alone music company to be publicly traded in the United States in May 2005. With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Cordless, East West, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word. Warner Music International, a leading company in national and international repertoire, operates through numerous international affiliates and licensees in more than 50 countries. Warner Music Group also includes Warner/Chappell Music, one of the world's leading music publishers, with a catalog of more than one million copyrights worldwide.
Founded in 2005, Myxer powers over one billion mobile entertainment content downloads annually. Sporting one of the world’s largest catalogs of ringtones, wallpapers, videos, applications and games, available across virtually every mobile platform and handset, Myxer is most notable for what it doesn’t provide: hidden costs, subscription fees or strings. For content publishers, Myxer’s ‘MobileStage’ line of marketing products enable radically simplified mobile presence, content delivery, and monetization services. And for advertisers, Myxer’s unique Branded Mobile Content solutions create unrivaled, high-impact campaigns that span the desktop to mobile, and well into the public mindshare.
Warner Music Group