New ETC Client, Ellickson USA, Installs the First Draft Beer Table in Downtown Baltimore

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Tir Na Nog Irish Pub in the Baltimore Harbor is the first installation location of mobile DraftMaster

We are excited about the initial response we have received from Baltimore restaurants and bars

Ellickson USA, a subsidy of Ellickson International located in Ireland, announced today that they have installed their “DraftMaster”, “Pour Your Own Pint” Draft Beer table, at Tir Na Nog Irish Bar in Baltimore Harbor. Ellickson USA is one of the newest companies of Baltimore City’s incubator, Emerging Technology Centers - a full service technology firm that delivers the highest quality service with significant value to clients.

“We are excited about the initial response we have received from Baltimore restaurants and bars,” says Josh Goodman, Director of US Operations for Ellickson USA. “We are continuously working on upgrading our existing products and the development of new products that could revolutionize the hospitality industry.”

Ellickson International developed the DraftMaster “Pour Your Own Pint” Draft Beer table for Restaurants and Bars in Ireland. Diageo/ Guinness has beer pouring through these tables in over 230 locations in Ireland and has seen increases in sales Nationwide relating directly to DraftMaster locations. This concept combines cutting edge technology using Touch Screen Monitors and a uniquely engineered mobile draft beer table to manage and control the flow and consumption of product.

“We are thrilled that Ellickson USA has chosen Baltimore and ETC to locate their US headquarters” notes ETC President Ann Lansinger. “The entrepreneurial environment at the ETC is one that helps new companies like Ellickson to grow and to move ahead with new partnerships.”

Tir Na Nog Irish Pub in the Baltimore Harbor is just the first of many installation locations expected for the mobile DraftMaster. Tir Na Nog in Philadelphia will also have the product by May. The company is also working on the fixed system DraftMaster that is integrated into existing draft beer systems and as an extra added feature patron(s) will not only be able refill their own drinks at the table, they will also have the ability to use an “at the table” touch screen to either “call service” or order other beverages from their table. The first installation of the fixed system will be at the “Meridian Pint” in Washington DC by June.

About Ellickson USA
Ellickson USA has recently been formed to develop a range of technology products in relation to the adult beverage/hospitality industries. Ellickson USA is about to launch "DraftMaster" to the US market which is a product that enables the end customers to pour their own draft beer in bars/restaurants - with the product linked electronically to the bar/restaurant owners POS systems. This product is being further refined and there are also a number of other technology related products for the hospitality industry that are currently in various stages of development - in anticipation of launching them in the US market as well as various International markets. Ellickson USA is a subsidiary of Ellickson International, based in Waterford, Ireland.

About the ETC
The ETC, a venture of the Baltimore Development Corporation, is a non-profit business incubator focused on growing early-stage technology and biotechnology companies. The ETC promotes economic development, providing business, technical, and networking connections to help these companies grow and prosper – adding to both the job and tax base of Baltimore City. To date, ETC client companies have received over $865 million in funding and have been issued nearly 200 patents. Since 1999 ETC has provided assistance to 192 companies of which 66 are current companies. Eighty-three percent of its graduate clients are still in business.

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