buy.at and Coull Release Affiliate Industry’s First Custom Interactive Ads

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Leading affiliate network buy.at has partnered with Coull, specialists in online interactive video advertisements, to introduce the first fully-integrated video technology for the affiliate marketing industry. This tool allows affiliates to transform any existing video into an interactive advert by simply adding affiliate links to the content.

I think Coull offers publishers the ultimate video service, providing maximum exposure for monetisation. This tool certainly bridges the gap whilst web visitors 'learn' they are able to click through the video.

Leading affiliate network buy.at has partnered with Coull, specialists in online interactive video advertisements, to introduce the first fully-integrated video technology for the affiliate marketing industry. This tool allows affiliates to transform any existing video into an interactive advert by simply adding affiliate links to the content. Publishers working on the buy.at platform can upload their own videos or use third party files, including content from YouTube.

Using the simple interface they can ‘tag’ featured products with purchase links and embed the file on their site within minutes. Coull’s innovative technology tracks all activity from click to sale; ensuring affiliates receive the correct commission payments. In addition, no maintenance is required as Coull hosts and streams the video on behalf of the affiliates.

Jason Brockman, Director of Big Idea Media comments: “I think Coull offers publishers the ultimate video service, providing maximum exposure for monetisation. This tool certainly bridges the gap whilst web visitors 'learn' they are able to click through the video.”

For all press related queries please contact:
Lisa Chaikin, PR Manager
0207 553 0333
Lisa.chaikin (at) digitalwindow (dot) com

About buy.at
buy.at is a global affiliate marketing network and a leading industry player in the UK.

A wholly owned subsidiary of Digital Window, buy.at designs campaigns and tools that add value to our client's current marketing strategy and drive maximum online results. Each client benefits from a bespoke package of industry leading commercial and technical innovations, supported by a responsive account management team of marketing and technical experts.

buy.at works with several of the biggest High Street and Online brands across multiple verticals as well as a wide range of affiliate webmasters and publishers. As the market continues to evolve, buy.at is providing innovative technologies and expertise to help bloggers and social media marketers to monetise content more effectively.

About Coull
Coull exists to push forward innovation in video. With an industry track record extending back to 1998, we believe that the medium should be exploited in full. In particular, we know that an effective online video experience has to be truly interactive, with users free to find out more about things that interest them most.

Our suite of web-based tools is designed to let publishers, creative and media professionals make the most of any video content. With pricing models to match your needs, Coull Engage© lets you choose and tag different objects within video streams – and control what users experience as they interact with those objects. It also gives you everything needed to create sophisticated advertising campaigns and generate detailed reports.

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Lisa Chaikin
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