Social media and mobile interactivity have become a part of life for millions of consumers on the move. By virtue of LocaModa’s interactive and cross channel capabilities, the NYTimes.com Today Network offers an even more compelling and measurable medium for advertisers.
Cambridge, MA (Vocus) May 12, 2010
LocaModa, Inc. today announced an expanded partnership within which LocaModa’s place-based social media platform will aggregate and distribute interactive content for RMG Networks’ NYTimes.com Today place-based network, which is deployed in 800+ downtown cafes and eateries.
LocaModa’s place based-social media platform streams, filters and distributes real-time social media to place-based signage networks. As a result, place-based networks are even more engaging to consumers and attractive to advertisers.
The LocaModa and RMG relationship kicked off in early April with a media campaign featuring localized Twitter messages and venue specific check-ins using the LocaModa Foursquare application. The campaign was sponsored by Verizon.
RMG Networks CEO Garry McGuire anticipates that the current network will double in size in 2010, and he expressed excitement about the interactive possibilities within venues: “Social media and mobile interactivity have become a part of life for millions of consumers on the move. By virtue of LocaModa’s interactive and cross channel capabilities, the NYTimes.com Today Network offers an even more compelling and measurable medium for advertisers.”
Stephen Randall, LocaModa’s CEO commented, “True audience engagement is a prerequisite for best of breed place-based networks. With RMG, real-time streams become data snacks for busy consumers, and we’re delighted to be enabling that exciting proposition.”
LocaModa is a place-based social media company. The company was founded on the vision that place-based digital signage networks, advertisers and venues will need to leverage the web for frictionless media, connectivity to cross channel audiences and measurability. Today, LocaModa’s place-based social media platform reaches over 100,000,000 people every month in cafes, bars, restaurants, colleges, high-traffic public spaces and at major events. LocaModa’s App Store offers a full suite of place-based social media applications dedicated to helping networks deliver revenue generating media that engages audiences, attracts advertisers and adds value to venues. LocaModa is a privately held company headquartered in Cambridge, MA
About RMG Networks
RMG Networks is a leading place-based and away-from-home video entertainment and media company. Our In Flight Entertainment, Fitness Entertainment and NYTimes.com Today place-based video networks reach nearly 25 million highly desirable and elusive viewers every month, leveraging over 60,000 video screens nationwide. RMG Networks is backed by National CineMedia, LLC (NCM), operator of the largest digital in cinema network in North America, and Kleiner Perkins Caufield & Byers (KPCB), a leading venture capital firm with a rich history of building entrepreneurial investments into successful enterprises. For more information, please visit http://www.RMGnetworks.com.