DICK VAN PATTEN’S NATURAL BALANCE® Unveils New Additions to L.I.D. Limited Ingredient Diets® Line for Dogs

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Natural Balance Pet Foods, Inc. will be launching new products for its L.I.D. Limited Ingredient Diets collection at the end of May 2010. The scientifically formulated pet food will be available in different varieties.

Natural Balance Pet Foods, Inc. is proud to announce the expansion of its groundbreaking pet food collection, L.I.D. Limited Ingredient Diets, with the introduction of new canned and treat formulas for dogs. The new additions, scheduled to hit store shelves at the end of May 2010, will provide new options for pet owners looking to feed their dogs a complete diet line of dry, canned and treats.

“Consumers like to stay with products that perform with their animals, so we’re constantly striving to offer more options for pets, particularly those with special dietary needs,” said Heather Govea, Senior Vice President of Independent Sales and Corporate Marketing at Natural Balance. “It’s also important for those feeding L.I.D.™ dry dog food diets to continue limiting ingredients when they make choices on canned food and treats.”

The two new canned formulas and three new treat formulas will create complete diets of three existing L.I.D. lines for dogs: Sweet Potato & Bison, Lamb Meal & Brown Rice and Sweet Potato & Chicken. Along with the expansion of the L.I.D. collection, Natural Balance is re-branding the complimentary treat line with new packaging and a new name: L.I.T. Limited Ingredient Treats™.

Natural Balance L.I.D. Limited Ingredient Diets are diets designed for dogs with sensitivities to common pet food ingredients. Scientifically formulated to provide high quality nutrition and help maintain skin and coat, L.I.D. Limited Ingredient Diets are complete and balanced for all breeds and life stages of dogs.

Upon launching in May, the new formulas will be available in the following varieties:

  •     Natural Balance® L.I.D. Limited Ingredient Diets® Bison & Sweet Potato Formula Canned Dog Food: 13oz.
  •     Natural Balance® L.I.D. Limited Ingredient Diets® Lamb & Brown Rice Formula Canned Dog Food: 13oz.
  •     Natural Balance® L.I.T. Limited Ingredient Treats® Sweet Potato & Bison Meal Formula Treats: 8oz., 14oz.
  •     Natural Balance® L.I.T. Limited Ingredient Treats® Brown Rice & Lamb Meal Formula Treats: 8oz., 14oz.
  •     Natural Balance® L.I.T. Limited Ingredient Treats® Sweet Potato & Chicken Formula Treats: 8oz., 14oz.

Natural Balance Pet Foods, Inc also offers DICK VAN PATTEN’S NATURAL BALANCE® cat food at http://www.naturalbalanceinc.com/.

About Dick Van Patten’s Natural Balance Pet Foods®

Based in Pacoima, California, Natural Balance® was founded by Dick Van Patten and Joey Herrick in 1989 on the philosophy of providing pets and their owners The Food For a Lifetime™. All Natural Balance® pet food products are free from artificial preservatives, flavors, colors and bleached ingredients, and are used and respected worldwide by top trainers, breeders and caring pet owners who want the best for their animals. In addition to its more than 50 dog food and cat food varieties, the Natural Balance® product catalog includes several Zoological Formulas™, which are currently fed to carnivores, bird of prey and reptile populations in some of the most prestigious zoos and animal reserves across the country.

For more information about Natural Balance®, its Buy With Confidence™ program and its unique product line, please visit http://www.naturalbalanceinc.com.

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Heather Govea
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